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Archive: May 2018

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More Advice for College Grads in Landing That Elusive First Job

I played “Dear Abby” earlier this month offering guidance to college grads on how to differentiate in their resumes and cover letters. It generated a fair amount of feedback, including a comment — actually comment does it a disservice; let’s call it a “treatise” — from my friend and colleague James Strohecker, a senior marketing …more

Visual Storytelling Tips for Communicators Steeped in Words

Your title might be PR manager, keeper of the blog, content developer or the classic copywriter. It doesn’t matter. All of us need to get the visual storytelling religion. The increasing amount of information accessed on mobile means shortened attention spans. And people want an entertainment dimension to their information, even in the business sphere …more

Whetting Asia Pacific’s Appetite — One Story at a Time

By Ashleigh Chong, Senior Account Executive   It’s official — we eat a lot. Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? The global appetite, which has been rising steadily, will continue its growth momentum — just last year, the food and beverages (F&B) market was estimated …more

Communications at Its Best Serves as the Conscience of the Company

Observing Facebook navigate the onslaught of negative media coverage fueled by the Cambridge Analytics fiasco and Russian operatives using Facebook advertising to advance their cause, I wanted to revisit reputation management and being ready when things don’t go according to plan. Virtually every organization experiences a point in time that feels like a demolition derby. …more

I Told My Mom, “Now I’m the One Asking the Questions.”

This wacky business of PR isn’t easy to understand if you’re standing on the outside. I was curious about how much my mom had absorbed on the PR profession through sheer osmosis and interviewed her a few years back on the topic. Armed with an iPhone and my trusty videographer — that would be my …more

Breakdown of the State of the PR Industry (from altitude)

Most of those in the over-50 crowd remember a movie called “Wall Street.” The main character is played by Michael Douglas, and he exclaims what became a famous line back then in describing the attitude of those in finance, “Greed is good.” If Hollywood were to create a movie called “PR Street” with Michael Douglas, …more

Storytelling has a Place in Resumes and Cover Letters

As colleges get ready to unleash their 2018 graduates, the economic principle of supply and demand comes into play. To put it bluntly, the supply of college grads far exceeds the number of open entry-level jobs. As someone who literally couldn’t give himself away for free — after graduation I wrote to over 10 advertising …more