This wacky business of PR isn’t easy to understand if you’re standing on the outside.
I was curious about how much my mom had absorbed on the PR profession through sheer osmosis and interviewed her a few years back on the topic. Armed with an iPhone and my trusty videographer — that would be my “little” brother — I strived for the hard-hitting journalist minus the cigarette with the ash protruding half of inch.
Here’s the result.
Right, I’m not exactly the second coming of Mike Wallace on “60 Minutes.”
But I do want to say “Happy Mother’s Day!” to my mom who taught me “to roll with the punches.”
My mom also happens to be a good sport.
You can’t make one’s mom a brand attribute — I can hear the focus groups revolting — but my mom has made periodic appearances over the years in our communications. In fact, the announcement on the formation of the Agency riffing on the “My son, he could have been a doctor or a lawyer …” came from my mom.
Like I said, she’s a good sport.
And after 30 years, she has come to terms that her oldest son isn’t going to be a doctor or a lawyer.