There’s no reason to rehash USA’s disastrous trip to Trinidad and Tobago and getting bounced from the 2018 World Cup. Taking that very American mentality of making lemonade out of lemons, I suggest that all of America rally behind Team Iceland at the World Cup. At this point you might be thinking, “Why the hell …more
And people say my PowerPoint decks are too long. This year’s treatise on the internet from Mary Meeker weighs in at 294 slides. After reviewing the presentation, I’ve captured the slides that got my attention. Take Immigrants Out of the U.S. Tech Industry, and the Equation Changes . Thought Bubble: At a time when …more
As a student of thought leadership and brand building, I’ve watched with interest as the Brookings Institution has increasingly turned to owned media to tell its story. David Nassar, who leaves this his role as VP of communications and the effective Chief Marketing Officer at Brookings later this month, led this effort. I appreciate David …more
The Hill, the beltway publication on politics and other sundry occurrences in D.C., was one of the first to report on then-candidate Trump’s comparison to Ernest Hemingway. Covering a Trump rally in South Carolina on Nov. 20, 2015, the publication captured this soundbite from Mr. Trump: “Somebody said I’m the Ernest Hemingway of 140 characters.” One …more
By Kelly Trom, Senior Account Executive After six countries, two cross-Pacific flights, 2,479 photos, 83 days and too many rounds of dim sum to count later, I’m officially back on U.S. soil. When I landed in Hong Kong this past February, I was a little apprehensive about joining an entirely new team, working with …more
Elon Musk kicked up a Twitter storm last week, essentially saying (among other things) that the media unfairly picks on Tesla because Tesla doesn’t advertise. He went on to infer that the makers of gas guzzlers and fossil fuel companies get more favorable media attention because they pump millions of advertising dollars into the media’s …more
I played “Dear Abby” earlier this month offering guidance to college grads on how to differentiate in their resumes and cover letters. It generated a fair amount of feedback, including a comment — actually comment does it a disservice; let’s call it a “treatise” — from my friend and colleague James Strohecker, a senior marketing …more
Your title might be PR manager, keeper of the blog, content developer or the classic copywriter. It doesn’t matter. All of us need to get the visual storytelling religion. The increasing amount of information accessed on mobile means shortened attention spans. And people want an entertainment dimension to their information, even in the business sphere …more
By Ashleigh Chong, Senior Account Executive It’s official — we eat a lot. Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? The global appetite, which has been rising steadily, will continue its growth momentum — just last year, the food and beverages (F&B) market was estimated …more
