ishmaels corner

Archive: July 2020

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How to Build Better Relationships with Journalists

  “You know, we have other interests. We don’t all go home and talk to our families about cloud storage all weekend — well, not all of us anyway.” Bryan Glick, Editor-in-Chief, Computer Weekly     In this latest episode of “The Story is Always There,” Computer Weekly’s editor-in-chief Bryan Glick drops some gems, including …more

HA Jamz Rocks

By Shereen Masoud-Jointe, Account Executive (Europe)   One of my favorite things about music is how much you can learn about an artist through their lyrics. Sometimes, they went to prison for refusing to become an informer. Sometimes, they were a drifter hitching a ride through the American South. Sometimes, they’re just obsessed with their dog. …more

Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. . PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?” Journalist: “I’d say more like one out of a …more

HA Jamz for the Soul

By Shereen Masoud-Jointe, Account Executive (Europe)   Since this share-a-tune project started, the daily dose of music has been a welcome little pick-me-up in my inbox. There’s nothing like some soft rock, Lo-Fi or R&B to make your soul smile, and this week’s additions fit the bill.   45.   Vienna — Billy Joel 46.   I’m Still …more

So How Was That First Post 12 Years Ago?

  July 10, 2008 marks the day I published the first post on Ishmael’s Corner (below). Dusting off the post, I assumed my first attempt would come across as pompous or worse. Actually, it’s OK. Not great. Not a Pulitzer Price winner. But it does a decent job in explaining the blog’s aspirations. Keep in …more

HA Jamz Brings the Drama — From the Arena to the Boardroom

By Shereen Masoud-Jointe, Account Executive (Europe)   We all have that song in our repertoire that we turn to when we need a good cry, or for when we just gotta let loose, or to get pumped for the day. This week, our colleagues shared the tracks that really put them in the zone — emotionally, …more

Trade Shows Canceled Due to Coronavirus: Impact on B2B Tech Marketing

By Andree Latibeaudiere, Senior Account Manager, Hoffman Europe Who could’ve predicted that an invisible entity could cause so much disruption? Salesforce’s flagship event, Dreamforce, was the latest industry event to fall victim to the Covid-19 pandemic, following a long list of trade show cancellations which punctuated the past few months. However, long before the recent …more

HA Jamz with a Dash of Nostalgia

By Shereen Masoud-Jointe, Account Executive (Europe)   From hearing a song for the first time in an H&M store, to interviewing a favorite musician at a Swiss music festival, to returning to childhood classics — this week, our colleagues took us back with their song selections.   36.   Love Will Come Through — Travis 37.   Changes …more