By Chris Owen, Director, Hoffman Europe We’re on the lookout for a recent graduate to join the team here at Hoffman, which means navigating through cover letters and CVs, both of which constantly veer between the brilliant and the downright stale. The former invite interviews, the latter the bin, yet both are born with …more
By Shereen Masoud-Jointe, Account Executive (Europe) The weekly musical roundup is back after a short break— and worth the wait! As a global collaboration between all of The Hoffman Agency’s offices around the world, the HA Jamz project is international by nature; over the past few weeks though, we’ve gotten an even more eclectic …more
The Journal published a feature story about people using Twitter to deliver updates on the lines of shoppers waiting to get into Trader Joe’s. As the first step in reverse-engineering the “why” behind the Journal devoting significant real estate to the topic, we ask the macro questions: Does the story reveal something new about the …more
By Chris Owen, Hoffman UK Director Def: ‘Light and humorous character with a happy or cheerful ending; a dramatic work in which the central motif is the triumph over adverse circumstance, resulting in a successful or happy conclusion.’ To date, we’ve looked at Tragedy and Rebirth as two of the Seven Basic Plots which …more
No company in business history has played the scarcity card in media relations with the deftness of Apple. People talk of the genius of Steve Jobs in regard to product design, pushing people to achieve the seemingly impossible and developing a cult-like following from customers. Often lost in this discussion is how Jobs orchestrated Apple’s …more
By Shereen Masoud-Jointe, Account Executive (Europe) It’s Friday, and you know what that means: time for the latest installment of what Hoffmanites are listening to. Per usual, we have a potpourri of tracks for your listening pleasure. 60. Do You Hear The People Sing? — Les Misérables Cast 61. Ride My Bike …more
By Shereen Masoud-Jointe, Account Executive (Europe) The songs shared this past week had us turning inward with their mellow beats and reflection-inducing lyrics. 55. Beyond — Amani 56. Finding The Mountain God — FiftyBodyFifty 57. Arigatou no Wa (ありがとうの輪) — Ayaka (絢香) 58. In My Life — The Beatles 59. I Hope That I …more
It’s weird. We’re in the business of communications. You would think that we’d be OK with deploying full words. But that’s not how we roll. I put out a call to arms across the Agency for acronyms that surface on a regular basis. The list below doesn’t pretend to capture every single acronym. Still, it …more
