Archive: November 2022

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A “Word Visual” Delivers a Touch of Thanksgiving Levity

I first touted the virtues of the “word visual” in 2014. For those not familiar with this technique, the idea is to use the words (or typography) to drive the action while minimizing the need for design expertise. The image above borrowing the Soup Nazi from Seinfeld falls in the “word visual” category. Most “word …more

Celebrating the Agency’s 35-Year Anniversary

How is that possible? No, please don’t answer that question. I’d rather not know. The image you see above was the official announcement in 1987 which starred my Mom proclaiming that The Hoffman Agency was open for business. The vision of becoming a marketing communications consultancy — in today’s words integrated communications — has only …more