Time Magazine Journalist Points ...


A recent interview on NPR’s Fresh Air caught my attention.

Terry Gross is interviewing Time Magazine journalist Simon Shuster about the dodgy relationship between Rudy Giuliani and Andrii Derkach, a Russian intelligence agent. The two did their best to sabotage Joe Biden during last year’s presidential campaign.

At one point, an incredulous Gross asks if Giuliani or anyone in the Trump administration knew that Derkach was a Russian agent.

Shuster responds:

He was certainly suspected of that. And it wasn’t a big secret. It’s kind of an open secret, certainly in Ukraine and for officials who worked in the U.S. Embassy in Ukraine. You know, Andrii Derkach studied at the KGB academy in Moscow.

Leaving zero doubt that Derkach answered to Russian handlers, Shuster adds:

This is a well-known fact. It’s on his Wikipedia page.

It’s on his Wikipedia page? This proves the fact according to a savvy journalist who’s been interrogating sources for more than 15 years?

I guess no one sent him the memo that Wikipedia is an open-source platform in which everyone (literally) can add their version of the truth.

But Shuster’s judgment on sources isn’t the point.

What is key here is that the world continues to perceive Wikipedia as influential and, yes, factual.

Furthermore, if a company has a Wikipedia page, a Google search on the company name will inevitably bring up that Wiki profile, often right below the company’s website in the No. 2 position.

For those in the business of communications and corporate brand building, Wikipedia should be part of your campaign mix.

We’ve developed our Wikipedia expertise over the years, allocating time to our specialists to contribute to the overall Wiki community as an Agency investment. This way, when our clients need a helping hand, we know how to navigate the official protocols of the platform and the unofficial rules.

That’s how we’ve managed to include Wikipedia as part of our brand-building efforts.



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