Category: Guest Posts

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Making a Cover Letter Count

By Chris Owen, Director, Hoffman Europe   We’re on the lookout for a recent graduate to join the team here at Hoffman, which means navigating through cover letters and CVs, both of which constantly veer between the brilliant and the downright stale. The former invite interviews, the latter the bin, yet both are born with …more

HA Jamz Has All the Flavors

By Shereen Masoud-Jointe, Account Executive (Europe)   The weekly musical roundup is back after a short break— and worth the wait! As a global collaboration between all of The Hoffman Agency’s offices around the world, the HA Jamz project is international by nature; over the past few weeks though, we’ve gotten an even more eclectic …more

Do You Hear the HA Jamming?

By Shereen Masoud-Jointe, Account Executive (Europe)   It’s Friday, and you know what that means: time for the latest installment of what Hoffmanites are listening to. Per usual, we have a potpourri of tracks for your listening pleasure. 60.   Do You Hear The People Sing? — Les Misérables Cast 61.   Ride My Bike …more

Contemplating Love and Finding Inner Peace with HA Jamz

By Shereen Masoud-Jointe, Account Executive (Europe)   The songs shared this past week had us turning inward with their mellow beats and reflection-inducing lyrics. 55.   Beyond — Amani 56.   Finding The Mountain God — FiftyBodyFifty 57.   Arigatou no Wa (ありがとうの輪) — Ayaka (絢香) 58.   In My Life — The Beatles 59.   I Hope That I …more

HA Jamz Rocks

By Shereen Masoud-Jointe, Account Executive (Europe)   One of my favorite things about music is how much you can learn about an artist through their lyrics. Sometimes, they went to prison for refusing to become an informer. Sometimes, they were a drifter hitching a ride through the American South. Sometimes, they’re just obsessed with their dog. …more

HA Jamz Brings the Drama — From the Arena to the Boardroom

By Shereen Masoud-Jointe, Account Executive (Europe)   We all have that song in our repertoire that we turn to when we need a good cry, or for when we just gotta let loose, or to get pumped for the day. This week, our colleagues shared the tracks that really put them in the zone — emotionally, …more

Trade Shows Canceled Due to Coronavirus: Impact on B2B Tech Marketing

By Andree Latibeaudiere, Senior Account Manager, Hoffman Europe Who could’ve predicted that an invisible entity could cause so much disruption? Salesforce’s flagship event, Dreamforce, was the latest industry event to fall victim to the Covid-19 pandemic, following a long list of trade show cancellations which punctuated the past few months. However, long before the recent …more

HA Jamz with a Dash of Nostalgia

By Shereen Masoud-Jointe, Account Executive (Europe)   From hearing a song for the first time in an H&M store, to interviewing a favorite musician at a Swiss music festival, to returning to childhood classics — this week, our colleagues took us back with their song selections.   36.   Love Will Come Through — Travis 37.   Changes …more