By Jackson Dulzo, Senior Account Executive At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads …more
By Shereen Masoud-Jointe, Account Executive (Europe) It’s the “universal language”— so yes, sometimes music may give us the (false) confidence that we can belt out a tune in an unknown tongue and get it at least almost right. When I was a kid, I was sure that I was being true to the Arabic …more
By Shereen Masoud-Jointe, Account Executive (Europe) Whether you’re all alone in your room and looking for a song to have a good cry to (we’ve all done it) or searching for a song to dance wildly to with abandon — both worthy cathartic pursuits — the latest tunes on our playlist should give you …more
By Chris Owen, Director, Hoffman Europe We’re on the lookout for a recent graduate to join the team here at Hoffman, which means navigating through cover letters and CVs, both of which constantly veer between the brilliant and the downright stale. The former invite interviews, the latter the bin, yet both are born with …more
By Shereen Masoud-Jointe, Account Executive (Europe) The weekly musical roundup is back after a short break— and worth the wait! As a global collaboration between all of The Hoffman Agency’s offices around the world, the HA Jamz project is international by nature; over the past few weeks though, we’ve gotten an even more eclectic …more
By Chris Owen, Hoffman UK Director Def: ‘Light and humorous character with a happy or cheerful ending; a dramatic work in which the central motif is the triumph over adverse circumstance, resulting in a successful or happy conclusion.’ To date, we’ve looked at Tragedy and Rebirth as two of the Seven Basic Plots which …more
By Shereen Masoud-Jointe, Account Executive (Europe) It’s Friday, and you know what that means: time for the latest installment of what Hoffmanites are listening to. Per usual, we have a potpourri of tracks for your listening pleasure. 60. Do You Hear The People Sing? — Les Misérables Cast 61. Ride My Bike …more
By Shereen Masoud-Jointe, Account Executive (Europe) The songs shared this past week had us turning inward with their mellow beats and reflection-inducing lyrics. 55. Beyond — Amani 56. Finding The Mountain God — FiftyBodyFifty 57. Arigatou no Wa (ありがとうの輪) — Ayaka (絢香) 58. In My Life — The Beatles 59. I Hope That I …more
By Shereen Masoud-Jointe, Account Executive (Europe) One of my favorite things about music is how much you can learn about an artist through their lyrics. Sometimes, they went to prison for refusing to become an informer. Sometimes, they were a drifter hitching a ride through the American South. Sometimes, they’re just obsessed with their dog. …more
