By Elisa Zallio, Junior Account Executive, Hoffman Europe (London) I’d like to tell you about Emilio Salgari. He is a barely known, Italian writer from the late 19th century; he wrote adventure stories for periodic magazines, usually about fallen noblemen turned pirates to take revenge on their enemies — and, obviously, they’d fall in …more
The news release was born on Oct. 28, 1906. Fast forwarding to 2015, organizations distributed roughly 762,000 news releases on wire services. Our back-of-the-envelope math figures 30 hours went into each news release at $200 per hour. The punch line — Organizations spent around $4.5B on the creation of news release back in 2015, a …more
By Mandy Heiser, Account Executive Let’s take a look at the top Google results for the recommended search “china and us”: What about “us and china”? Let’s pull out a few phrases: “high-stakes trade”, “far apart”, “fail to reach agreement” “fighting for global power” … The story these search results …more
By Jaime Hamilton, Account Coordinator For EE Times, the days of thinking small are over. Marked by an October 1 relaunch, the publication embarked down a new path that combines an aesthetic upgrade with fortified substance — all-encompassed by a new mantra: Think Big. “We, as editors, were trained to think small as our …more
By Sarah Collins, Senior Account Executive A career in public relations inherently keeps you on your toes. Although it may seem that no two days within a week are the same, as creatures of habit, we unavoidably fall into routines from time to time. I try my best to prevent that and personally believe …more
I’ve written several posts on how organizations select communication services. Even after 30+ years, I’m still thinking there’s got to be a better way. In cases in which Procurement leads the charge, the process feels more like a tussle than a process of getting to know each other. Speaking of a better way, …more
I played “Dear Abby” earlier this month offering guidance to college grads on how to differentiate in their resumes and cover letters. It generated a fair amount of feedback, including a comment — actually comment does it a disservice; let’s call it a “treatise” — from my friend and colleague James Strohecker, a senior marketing …more
By Ashleigh Chong, Senior Account Executive It’s official — we eat a lot. Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? The global appetite, which has been rising steadily, will continue its growth momentum — just last year, the food and beverages (F&B) market was estimated …more
By Shingo Nomura, Vice President, North Asia for The Hoffman Agency I joined The Hoffman Agency to lead its Japan office in 2002. After roughly four years at a traditional local PR company in Japan, I found the idea of blending a Silicon Valley mentality with the Japanese way quite appealing. While I didn’t understand …more
