Category: Humanity

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Mental Health in the Communications Industry

Last week signaled “World Mental Health Day.” We know mental health is an issue in the communications industry. The PRCA just released a study that showed 48% of PR practitioners in Asia say they’re “going through a particularly stressful period in life right now, and more than a third say the pandemic has worsened their …more

A Random Act of Kindness at Trader Joe’s

This has nothing to do with communications. Then again, it has everything to do with communications. The demands on my time these days has made it tough to squeeze in time to write for my blog; hence, the dusting off of this Trade Joe’s post. Let me set the stage. My wife and I decided …more

The Hoffman Agency: Our Commitment to Diversity and Inclusion

We recognize that all individuals are not provided the same advantages and privileges in our society. The inequities around the world underscore the need to change. With this in mind, we are dedicated to promoting diversity within our business and creating an inclusive organization. To contribute to a more equitable world, The Hoffman Agency is …more

The Chauvin Trial Verdict

Today’s verdict brings us to the close of a year-long fight for justice that re-ignited a larger discussion on police brutality and systemic racism in the United States. We’re relieved that justice has been served to the officer found responsible for George Floyd’s death, though our hearts remain heavy with the loss of Floyd and …more

The Wonders of the “Word Visual” and a Thanksgiving Story

I first touted the virtues of the “word visual” in 2014. For those not familiar with this technique, the idea is to use the words (or typography) to drive the action while minimizing the need for design expertise. The image above borrowing the Soup Nazi from Seinfeld falls in the “word visual” category. Most “word …more

I’m Guessing You Have Never Seen a Birthday Card Quite Like This One

It’s that time of year, prompting me to dust off my favorite birthday card. My granddaughter Addy served as both copywriter and designer of the card. In the spirit of full disclosure, she crafted this card some time ago, and I have posted about it before. Still, if TBS can show “It’s A Wonderful Life” …more

Going the Mile for a HA Jam

By Shereen Masoud-Jointe, Senior Account Executive (Europe) How far would you go to see your favorite band live? One really great friend I know got stuck in traffic for an hour and rode (read: borrowed) a bike from Google’s Mountain View campus to Shoreline Amphitheatre, just to take her best friend to see her favorite, …more

I Love My HA Jamz

By Shereen Masoud-Jointe, Senior Account Executive (Europe) Music moves us. It inspires us. It can fill us with joy or bring us to tears. In some instances, it can set us on a path of super fandom from which we never return … One of the following HA Jamz selections did just that.   104. …more