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Category: Humanity

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Mood Boosting Tunes of the Week

By Shereen Masoud-Jointe, Account Executive (Europe)   Music has kept humanity going through difficult times around the world, and this week was no exception. I present to you the next set of HA Jamz, chosen by our very own Hoffmanites:   17. Be Alright — Ariana Grande 18. Part II — Vivien Yap 19. Dove …more

This Week’s HA Jamz Roundup

By Shereen Masoud-Jointe, Account Executive (Europe)   The tunes continued rolling in this week with some sounds from around the world — including Hong Kong, South Korea, Japan, Lebanon, Canada, and even a rom-com soundtrack fave from the U.S.       12. 數字人生 — George Lam     13. I Say A Little Prayer — …more

Storytelling Through the Universal Language

By Shereen Masoud-Jointe, Account Executive (Europe) With everyone from the office working remotely these days, it’s easy to feel disconnected. As a way to build camaraderie from afar — and enhance our musical repertoire while we’re at it — we’ve started to put together a “HA-Jamz” global playlist. Each day, a person from one of …more

The Act of Being Nice

People tend to underrate being nice. Some might even consider being nice is a sign of weakness. As the Brooklyn Dodgers manager Leo Durocher famously put it, “Nice guys finish last.” I don’t believe that was true in 1946, and I definitely don’t believe that’s true today. In today’s environment, when we cross paths with …more

China Borrows from Trump Playbook, Fanning the Flames of Xenophobia

President Trump referred to COVID-19 as a “foreign virus” during his Oval Office speech last month. Soon after, that phrase gave way to the “China virus” triggering a spike of racism directed at Chinese Americans. Of course, Trump enjoys race baiting. It’s good TV. Most Americans don’t realize – or perhaps don’t care – that …more

Watching Kindness in Action

This has nothing to do with communications. Then again, it has everything to do with communications. Let me set the stage. My wife and I invited our two sons, daughter-in-law and grandkids over for a BBQ last Saturday thinking spring had arrived (not quite). After shopping for burgers, buns, condiments, etc., we decided to make …more

Advertising Gets This Storytelling Stuff

  Human beings gravitate to “train wrecks.” How else can you explain the popularity of “Breaking Bad”? Or people flocking to watch “Shrek”? Even though advertising has limited real estate — often 60 seconds of video or one static print page — the discipline finds a way to set the stage, surface the “bad stuff” …more

A “Life is Better Than Fiction” Communications from Silicon Valley

I’ve lamented the lack of storytelling in job descriptions, with everyone seemingly depending on the same HR 101 handbook. I’ve also showcased killer job descriptions like this one from Medium. Now comes a job description on LinkedIn like none other (h/t to Burghardt Tenderich for the flag). The creator was determined to leave nothing to …more

The Wonders of the “Word Visual” and a Thanksgiving Story

I first touted the virtues of the “word visual” in 2014. For those not familiar with this technique, the idea is to use the words (or typography) to drive the action while minimizing the need for design expertise. The image above borrowing the Soup Nazi from Seinfeld falls in the “word visual” category. Most “word …more