Messaging Is Overrated ...



  • James Ogunjimi

    I agree completely. Sometimes, we dwell too much on saying the right things when having an actual conversation with one or two inserted words works better.

  • Wires and Demoing in Las Vegas: Takeaways from My First CES

    […] probably seen Lou extol the virtues of tossing messaging to the curbside and embracing authenticity and human-like communication. I’m here to emphatically second that […]

  • DudeStro

    The moral of @Ishmael’s Blog is a good’n: Never let “messaging” get in the way of a good story. Or story teller.

    Features […] Raising the bar […] Robust […] Paradigm shift […] Pivot […] are snoozes. I want to know how many lunches Mrs. Magellan actually packed. And what kind of mustard she used. That’s the story. That’s what will pop from the grey type. Brill.

    One thing that @Ishmael doesn’t mention: There are some great storytellers out there (he’s one; so is his lovely wife). The best storytellers pack their words together carefully — so they create the image that brings their story to life. Listen to, or read, a good one. See how it resonates with you; think about how it will work with your audience. Play it back. Then, “make it so.”

    I gotta go make some lunches . . .

    I’m out.

    • Lou Hoffman

      I’m with you!

      I think I’m going to use that line, “never let messaging get in the way of a good story.”

      It’s the details, the texture that bring a story a life. And if something goes astray on the way to forum, all the better (assuming a course correction occurs before the end).


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