The “How PR can play nice with journalists” post has really become a genre in itself. I still get a kick out of the BusinessInsider classic, “Dear PR Lady: Here’s Why I didn’t Open Any of Your 3 Email Pitches.” The latest missive comes compliments of the Huffington Post, “How to Stop Pissing Off Reporters” …more
Apparently, the five posts on our journalistic brothers last March didn’t deliver enough to data answer this question. In an attempt to tilt the scale in my favor, I’ve curated another round of posts scrutinizing the world of journalism with the caveat that some stones have been left unturned. Clues Reveal How Mr. Bezos Will …more
. The Pew Research Center’s annual State of the News Media should be required reading for PR professionals. While I took issue with last year’s study – struggled to make sense of the overlap between journalism and business storytelling – the 2014 report is back on track. I’ve highlighted six points with relevance to …more
/p> Such storytelling isn’t easy to find. When organizations and consultants go through branding exercises and come to be part of associating words with their brands, they rarely highlight “cold” or “heartless” (suppose someone selling ice fishing equipment might go for “cold.”). After scouring the Web I finally found one. Meet Nick Murray, a self-professed …more
Changes at the Oregonian last month triggered gut-wrenching hoopla. Naturally, a slew of media watchers weighed in with my favorite headline compliments of the Columbia Journalism Review (CJR), “The Hamster Wheel is institutionalized at the Oregonian.” Ouch! On the surface, this might look like inside baseball, journalists bitching about the state of their profession. No …more
My own career as a reporter was short-lived, not even three months at the “El Independiente” in South Tucson. Still, I enjoy sharing an outsider’s perspective on the plight of journalism. Curating these posts on our journalistic brothers/sisters, I’ve captured five takes with a PR bent. The Wall Street Journal Tries BuzzFeed Storytelling When I …more
As best as I can piece the data together, the three largest news release distribution services (PR Newswire, BusinessWire and Marketwire) sent out roughly 642,000 news releases in 2013. If you’re keeping score, that’s about 1,759 news releases per day. Too much of a good thing becomes a bad thing. You can quote me on …more
The Sunday Times broke the “Rowling admits Harry Potter should have ended up with Ron Weasley’s chick” story last weekend. Given the clout of the Harry Potter franchise – which continues to go ka-ching – the story constituted a bona fide scoop. “Congrats” from above surely rained down on the journalist Claudia Croft who interviewed …more
It looks like the Wall Street Journal is locked and loaded to separate from AllThingsD after the first of the year. According to Matthew Lynley at BuzzFeed, the Journal will launch a global technology coverage section called”WSJD” next month. Doesn’t quite have the same ring as AllThingsD though the Journal tried with that switched-on “D” …more
