This year’s State of the Media from Pew Research showed newsrooms at their lowest level since 1978. Yet, most people still turn to the daily newspaper in one form or another, which explains why this media type remains a primary target for PR. Brian Cafferty has spoken with 100+ newspapers over the past three years, …more
Every human being in the free world – and perhaps a few in the not-so-free world – know that Walt Mossberg and Kara Swisher will leave AllThingsD at the end of the year to start a new media property. The news release from Dow Jones merely served as a springboard into the story behind the …more
I discussed the concept of native PR last month. Unlike native advertising, there’s no charge for media placement in native PR. If there were ever a forum for communicators to experiment with storytelling, this is the place (no cost = low risk). I think it’s fair to say that the BuzzFeed Community has emerged as …more
Jeff Bezos trekked to D.C. on Wednesday to meet with The Washington Post talent. I wonder how the boss felt about The Washington Post headline, “Bezos Courts Washington Post Editors and Journalists.” I suspect he viewed the sessions as preconditioning. Naturally, he spoke about differentiating the product and thinking big: He urged the paper’s journalists …more
I’ve made 20 or so trips to China since my inaugural adventure in 1999. And make no mistake, every trip feels like an adventure. Beyond the obvious learning, I can count on China to deliver a happenstance or two (or three) that remind me, “Toto, I’ve a feeling we‘re not in Kansas anymore.” This one …more
Public relations is more than news releases and pummeling journalists to write about clients. The PR profession has been chanting this mantra for years. It’s finally come true. The rise of digital communications has given way to a content gold rush. Replacing the picks and shovels, storytelling has moved to a core tool of today’s …more
OMG BuzzFeed has gone Fortune and its Original Trust Content one better. Instead of cranking out BuzzFeed-like content for corporate-owned media, the publication will teach you how to draft stories like the pros. That’s right. You too can write scintillating headlines like “15 Reasons Taylor Swift Might Be a Cat” or “27 Better Ways to …more
The Pew Research Center produces “The State of the News Media” each year, a study on the trends shaping journalism. Given the synergistic, and yes, antagonistic relationship between PR and journalism, the report offers relevant fodder for any communicator. Here’s most of the report’s overview interpreted through a PR lens. Overview From The State of …more
It wasn’t that long ago that poaching a journalist to write a company blog was considered avant-garde. Now that most major brands have figured out the potential power of owned media, the real experimentation begins. This dynamic isn’t lost on publishers still in search of the killer revenue stream. If companies harbor illusions of cultivating …more
