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China Borrows from Trump Playbook, Fanning the Flames of Xenophobia

President Trump referred to COVID-19 as a “foreign virus” during his Oval Office speech last month. Soon after, that phrase gave way to the “China virus” triggering a spike of racism directed at Chinese Americans. Of course, Trump enjoys race baiting. It’s good TV. Most Americans don’t realize – or perhaps don’t care – that …more

3M Leans on Owned Media to Counter Punch

  Owned media at its best can provide a counter-balance to perceived injustices from the media and social channels. Organizations ranging from Google to Walmart to the Brookings Institution have depended on their blogs to deliver their point-of-view to blunt an attack. Now comes 3M, under fire last week (April 2) from President Trump who …more

Governments Jump into the Sponsorship Game

When Israeli Prime Minister Benjamin Netanyahu recently stepped up to the podium, his words didn’t get my attention (and not just because my Hebrew vocabulary is eight words on a good day). Instead, I zeroed in on the backdrop depicted in the photo below. If I’m reading this correctly, Mobileye, a maker of technology for …more

Communications Lessons from a Politician

I asked Silicon Valley veteran Dave Kellogg for his OK to republish this post. I met Dave some 10 years ago when he was CEO of MarkLogic. Here was a CEO who not only understood PR but seemed to enjoy it. Unfortunately, his internal communications team didn’t command the same understanding, and our client relationship …more

Tirades, Tariffs and a PR Intern in Beijing

Sitting in the U.S., it’s easy to get caught up in the China rhetoric emanating from the White House and the latest if-you-do-that-we’ll-do-this missives. President Trump would have us believe that the global economy is a zero sum game, that every dollar gained by China leads to a loss of a buck in the U.S. …more

A Clinical Look at Huawei’s Reputation Management

  Note: A version of this essay appeared in EE Times. Beleaguered. That’s the word that seems tethered to Huawei these days. Yet, “beset with difficulties” doesn’t quite capture what the telecom giant is experiencing. As a student of communications — the type with words, not satellites — I’ve been observing Huawei from afar since …more

Bridging the Communications Gap between China and the U.S.

By Mandy Heiser, Account Executive   Let’s take a look at the top Google results for the recommended search “china and us”:     What about “us and china”?     Let’s pull out a few phrases: “high-stakes trade”, “far apart”, “fail to reach agreement” “fighting for global power” … The story these search results …more