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Category: Q&As

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Q&A With Marketer Behind Parody TV Ad Promoting John Grisham’s Latest Novel

I highlighted a clever video by Doubleday last week, part of the marketing campaign behind John Grisham’s latest novel, “The Litigators.” It shows the storytelling possibilities that can come from combining owned media and social media. John Pitts, VP, Marketing Director at Doubleday and the person behind the Finley & Figg TV ad, was good …more

Three Questions for J Professor and Storytelling Evangelist Don Ranley

Don Ranley taught at the Missouri School of Journalism for 32 years. He has conducted more than 1,000 writing, editing and publishing seminars. And let’s not forget he reported for the “The Catholic Herald Citizen” (weekly, circ. 180,000) in Milwaukee from 1966-1967. In short, here’s a guy who’s knows a thing or two about storytelling. I connected with Don last week after …more

Q&A with Amy Tenderich, The Voice Behind One Of The Top Healthcare Blogs

Taking liberty with lyrics from a Rod Stewart song, “every blogger has a story.” By interviewing brilliant bloggers who don’t have Scoble-like notoriety, I hope to share what’s behind their distinctive voices and followings. I’ve run Q&As with Max Swisher, the 12-year-old who started Good Morning Geek, and Millie Garfield, who’s still going strong at …more

Q&A With The 85-Year-Old Voice Behind "Thoroughly Modern Millie," Part II

I’m not a fan of the phrase “be authentic.” It sounds too clinical. Can’t we just say “be yourself.” That’s exactly how Millie Garfield approaches her blog, which has served the 85-year-old blogger well. Millie was kind enough to talk with me about her writing. I published the first half of the interview yesterday; here’s …more

Q&A With The 85-Year-Old Voice Behind "Thoroughly Modern Millie"

Spend 10 minutes cruising the Net on what makes for a winning blog and you’ll find the same advice repeated again and again. Develop a distinctive voice. Share personal experiences. Communicate a point of view. And, of course, the mantra of the digirati: Be authentic. If you want to see these theories put into practice, …more

Q&A With 12-year-old Creator Of "Good Morning Geek," Max Swisher

There are thousands of tech blogs out there. Few are manned by a 12-year-old. But “Good Morning Geek” from Max Swisher isn’t a gimmick that challenges child labor laws. Max knows his stuff and has developed his own voice. If you watch the video and say “I could totally imagine this on dolby surround sound!,” …more