Imagine one blog post causing such a ruckus that readers demanded a book. That’s essentially what happened to Ella Frances Sanders when she created the post “11 Untranslatable Words From Other Cultures” in 2013. Roughly 12 months later, her book “Lost in Translation” hit the book stores and was an instant hit. Amid considerable media …more
One of our young account professionals, Melissa Lewelling, will be headed to the prestigious Cannes Film Festival next month. Out of literally thousands of films, her creation called “More Than a Number” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner. Her film takes a raw look …more
I enjoy leaving the realm of business communications once in a while for the purity of storytelling. It doesn’t get more pure than the “Bookshop Santa Cruz.” Every time I step into the store a sense of discovery washes over me (and under me). After spending the better part of a Saturday afternoon at the …more
Anyone who writes a book called “Outsmarting Google” has my attention. Combine this technical expertise with a gift for storytelling and we move to a Q&A. Meet Evan Bailyn, founder of First Page Sage. I thought this passage on Evan from a Forbes feature was particularly revealing: All I do is I’m able to get …more
Luica Mak who spearheads our European operation, is one of the most connected people I know when it comes to the UK media. In this guest post, she asks veteran journalist Nick Booth three questions that probe how new ventures can attract media attention in the UK. I think it’s fair to say his input …more
I highlighted a clever video by Doubleday last week, part of the marketing campaign behind John Grisham’s latest novel, “The Litigators.” It shows the storytelling possibilities that can come from combining owned media and social media. John Pitts, VP, Marketing Director at Doubleday and the person behind the Finley & Figg TV ad, was good …more
Don Ranley taught at the Missouri School of Journalism for 32 years. He has conducted more than 1,000 writing, editing and publishing seminars. And let’s not forget he reported for the “The Catholic Herald Citizen” (weekly, circ. 180,000) in Milwaukee from 1966-1967. In short, here’s a guy who’s knows a thing or two about storytelling. I connected with Don last week after …more
Amy Tenderich highlighted her gonzo journalism style in the first half of the interview yesterday. What I particularly like about her blog is the eclectic mix of content shared with a conversational tone. As Amy puts it, her philosophy for attracting readers is simple -“Fresh content gets attention.” I ran the first part of the …more
Taking liberty with lyrics from a Rod Stewart song, “every blogger has a story.” By interviewing brilliant bloggers who don’t have Scoble-like notoriety, I hope to share what’s behind their distinctive voices and followings. I’ve run Q&As with Max Swisher, the 12-year-old who started Good Morning Geek, and Millie Garfield, who’s still going strong at …more
