Category: Social Media


8 Techniques to Increase Twitter Engagement that are NOT Based on Science

The math for Twitter appears so promising. At last count, over 300 million people use Twitter. Certainly, at least a few people will appreciate your clever jab at Lady Gaga. Unfortunately, such logic is flawed. The social media platform doesn’t make it easy to get noticed. You craft the perfect tweet — one sure to …more

Facebook and Twitter: Friend, Foe or Media Property?

Last year I wrote that PR should be treating Facebook like a media property. While you can’t pitch Facebook — the  “Dear Zuck, next week company XYZ will announce the world’s first …” isn’t going to work — the fact that Facebook generates up to 20 percent of the traffic to news sites bears attention. …more

TSA Shows Its Visual Storytelling Chops

Nobody likes airports. Dealing with the security gauntlet at airports is right up there with going to the dentist and watching Brady Bunch rerurns. Naturally, the organization behind airport security, the Transportation Security Administration (TSA),  finds itself image-challenged. To borrow from Shakespeare, the TSA does experience “slings and arrows of outrageous fortune.” Still, I give …more

How B2B Companies Can Bring Method to the Social Media Madness

I saw a LinkedIn study that claimed that 84 percent of B2B executives source social media to make a purchasing decision. Even if the stat is on the high side (skewed by LinkedIn’s agenda), the fact that B2B buyers (like the rest of the human race) spend more time online means more time on social …more

Why PR Should Treat Facebook Like a Media Property

Several years ago we interviewed 65 sales people at major computer retailers (Best Buy, Fry’s, etc.) asking the key question, “What third-party sources do you depend on for information to help you in your day-to-day job?” They could answer with as many sources as they liked. This way, we could better target the media properties …more

Companies Still Embracing a Command-and-control Model for Social Media

Like Mr. Quixote swinging at windmills, companies continue to go down the futile path of trying to control social media. A couple years ago I wrote a post advocating for the Piggly Wiggly approach to social media. If you’re not familiar with the Piggly Wiggly, the company’s founder Clarence Saunders invented the concept of the …more