Category: Social Media

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Storytelling via Slideshare

I’ve got the SlideShare religion. Ironically, the use of slides, so often associated with mind-numbing – if not sleep-inducing – oral presentations, makes for a terrific storytelling platform for reading. Earlier in the year, I posted on “Telling a Story Through Visual Means” that reverse-engineered a charticle in WIRED Magazine. In a sense, SlideShare encompasses the …more

Storytelling in Social Media and Traditional Media

    I spoke at the American Chamber of Commerce in Beijing on storytelling a couple weeks ago. The talk triggered interest from a Chinese publication which asked me two questions via e-mail:  How does storytelling impact today’s traditional media as well as social media? How does storytelling benefit business executives and their respective companies?  …more

Storytelling 140 Characters at a Time … Not

I’ve got the Twitter religion. I’ve experienced its power in the form of crowd sourcing, research and new connections. But Twitter is not a platform for storytelling. Mark Drapeau who pens the blog Cheeky Fresh makes this very point in Microstorytelling Overkill and the Conundrum of the Exciting Event (must be nice to not have …more

Toyota Recall Crisis Part II: Journalistic "Fishing" a la Twitter

It’s standard practice for journalists to put a “face” on a crisis. It’s called humanizing the story. Which brings me back to the Toyota debacle which I addressed yesterday in the post “Open Letter to Toyota Customers Hits Pothole.” As you would expect, the reporters crafting follow-on stories to the Toyota crisis are indeed striving …more