Category: Storytelling Techniques

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PR Undervalues Interviewing Skills to Dig Out Storytelling Gold

Public relations as an industry undervalues interviewing skills. You can find training session after training session on how to pitch a journalist and to not follow up with a “did you get my email?” Same goes for writing. Show, don’t tell. Stay away from chest-thumping adjectives like “revolutionary” and “breakthrough.” Yet, most mass communications curricula …more

Why ‘provocative’ should be part of your owned content strategy

By Mark Pinsent, Managing Director, Hoffman Europe   It’s an interesting word, provocative. Many (most?) people would feel that it has negative connotations; that it’s about someone looking for an argument, spoiling for a fight. Indeed, if you look at many dictionary definitions, these do lean towards the adverse, for example, “causing an angry reaction, …more

Visual Storytelling Tips for Communicators Steeped in Words

Your title might be PR manager, keeper of the blog, content developer or the classic copywriter. It doesn’t matter. All of us need to get the visual storytelling religion. The increasing amount of information accessed on mobile means shortened attention spans. And people want an entertainment dimension to their information, even in the business sphere …more

Five Tips to Make an Impression on Phone Interviews

Needless to say, COVID-19 has changed the way people live, work and play. The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. How can we as communications consultants help our clients adjust to this new normal and maximize interviews over the phone? These five …more

Lee Kuan Yew and His Gift for Brand Building and Communications

Politicians tend to be skilled communicators. Lee Kuan Yew was gifted. Today marks the five-year anniversary since his passing. Much has changed in Singapore on the communications front. Maureen Tseng who heads our Singapore office offers an on-the-ground snapshot. Social media represents the biggest change over the past five years. Previously perceived as elitist and …more

Storytelling hammers the final nail in the coffin of Guy Fieri’s eatery

By Grace Hoffman, Editorial Assistant   It’s rare to read a restaurant review that is brutal, compelling and downright strange! Pete Wells dug in and made it happen … but how? The variety of tactics and his unwillingness to “go easy” on Guy Fieri’s restaurant is what makes this review rich material illustrating how storytelling …more

You Don’t Need to Be Hemingway to Bring Storytelling to Business Communications

The concept of “storytelling” has been trending in the communications industry for years. Virtually every communications consultancy touts its storytelling expertise short of saying: “Hey mister, step into our tent and see how storytelling can change your life.” There’s just one not-so-little detail that no one talks about. When it comes to business communications, storytelling …more

Visual Storytelling Tips for Communicators Steeped in Words

Your title might be PR manager, keeper of the blog, content developer or the classic copywriter. It doesn’t matter. All of us need to get the visual storytelling religion. The increasing amount of information accessed on mobile means shortened attention spans. And people want an entertainment dimension to their information, even in the business sphere …more

Testing One, Two, Three … Now Let’s Talk Storytelling Techniques

In the spirit of experimentation in communications, our London team has geeked out a podcast studio. I made the guest list when I was in town last month — I’d like to think my title had nothing to do with this honor — to discuss storytelling and specifically our Periodic Table of Storytelling. The photo …more