Category: The Hoffman Agency

MENU

HA Jamz Mix of The Week

By Shereen Masoud-Jointe, Account Executive (Europe)   In arguably the most eclectic week of HA Jamz yet, the wide range of Hoffman’s music tastes really came through:   27.   Stay Beautiful — Taylor Swift 28.   Money Money Money — ABBA 29.   人间 — Faye Wong(王菲) 30.   Reasons To Be Cheerful, Part 3 — Ian Dury …more

HA Jamz Brings Out Our Sensitive Sides

By Shereen Masoud-Jointe, Account Executive (Europe)   From smooth, slow instrumentals to hip hop with contemporary socio-political commentary, this week’s playlist additions put us in touch with our feelings.   22.   Feels So Good — Chuck Mangione 23.   Walking In The Snow — Run The Jewels 24.   Symphony No. 2 in D Major — Jean …more

Mood Boosting Tunes of the Week

By Shereen Masoud-Jointe, Account Executive (Europe)   Music has kept humanity going through difficult times around the world, and this week was no exception. I present to you the next set of HA Jamz, chosen by our very own Hoffmanites:   17. Be Alright — Ariana Grande 18. Part II — Vivien Yap 19. Dove …more

This Week’s HA Jamz Roundup

By Shereen Masoud-Jointe, Account Executive (Europe)   The tunes continued rolling in this week with some sounds from around the world — including Hong Kong, South Korea, Japan, Lebanon, Canada, and even a rom-com soundtrack fave from the U.S.       12. 數字人生 — George Lam     13. I Say A Little Prayer — …more

The Act of Being Nice

People tend to underrate being nice. Some might even consider being nice is a sign of weakness. As the Brooklyn Dodgers manager Leo Durocher famously put it, “Nice guys finish last.” I don’t believe that was true in 1946, and I definitely don’t believe that’s true today. In today’s environment, when we cross paths with …more

Data-driven Storytelling with Matthew Lynley

By Account Manager Matthew Burrows     That exclamation from famous fictional detective and personal childhood role model Sherlock Holmes has often been used by proponents of data analysis, but it’s never been truer than now, a full 128 years after Sir Arthur Conan Doyle first published The Adventure of The Copper Beeches where that …more

Hoffman Agency Names Thomas Franky as General Manager in Indonesia

By Caroline Hsu, Managing Director, Asia Pacific   We have doubled down on Indonesia, today announcing that Thomas Franky will join the Agency to lead our Indonesia team. You don’t hear much about the Indonesian market in the West. We believe that is about to change. Consider that PricewaterhouseCoopers predicts that Indonesia will constitute the …more

Connecting Dots on the Map: Building Bridges Across Hoffman APAC

By Cecilia Zhong, Senior Account Executive   “Cecilia’s company is sending her to work in Asia for four months,” said my husband to his boss. “You are not gonna quit and join her company, are you?” asked his boss, half-jokingly. They were talking about the sweet gig I got: a 15-week work trip across Hong …more

The Secret Sauce Behind Our Global Offering

Every global communications consultancy touts collaboration. Of course they do. If a prospective client is going to engage with a PR firm for support across multiple markets, it expects the account team members to play nice with each other regardless of location. PR consultancies have nailed this message. The reality is most PR agencies aren’t …more