I’ve been waiting three years to break out this pie chart.
That’s when we created the curriculum for our storytelling workshop.
In the early stages of the workshop, we discuss the sheer noise level in the market.
I like to pick a random day and aggregate the number of news releases distributed on the various wire services like PR Newswire and Marketwire.
Then, we look at the percent of news releases with relevance to the client’s industry.
It’s always a sobering number.
In working with technology companies, there’s only so many ways to dress up the charts and graphs.
But with an invitation to talk to Compass USA in the food services sector, I finally had my opening.
Some say I’m a sucker for a bad pun.
I prefer to think of myself as a connoisseur of the double entendre.