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Google Blog Post on China- corporate blog and storytelling

Today marks the five-year anniversary of Google turning to its corporate blog to communicate changes in China.

At the time I thought that this was a big damn deal from a communications perspective.

As I shared in a post last week, Google’s decision gave street cred to corporate blogging.

For a broader perspective, I reached out to a mix of journalists, academic types and communication professionals for their commentary on the anniversary.


Bien Perez actually reported on the Google news five year ago. One of the preeminent China watchers in Asia, Bien has  been writing about technology for the South China Morning Post for nearly 15 years. In short, he knows his stuff


Gini and her firm have cultivated one of the best examples of online community in any industry, She was also an early advocate for PR to get the integrated comms religion.

Frosted_Flakes_box- corporate blog storytelling


I required proper attribution for the perspectives with this one exception. This individual can’t go on the record — read into this what you may — but his/her on-the-ground experience in China made it a keeper.


I met Jon when he was fresh out of college and we hired him in our UK office. Making the switch to journalism and a move to Bangkok, his career has flourished. His weekly newsletter on the tech scene in Asia is an excellent tool to keep up with the region.


USC is fortunate to have a  professor like Burghardt  who brings real-world experience — one of the leaders behind the pioneering efforts of Applied Communications — with a gift of teaching. There’s no question that USC’s Annenberg School of Communications is one of the top comms schools in the country.


After spending essentially half of his career as a journalist and editor in the Ziff Davis empire, Sam turned his efforts to assisting the communication profession. Today, SWMS is a must-have tool for tech PR professionals.

I appreciate the contributors taking the time to share their insights.

Looking out another five years to 2020, perhaps we’ll be analyzing Huawei’s decision to buy Reuters.

If Microsoft could dump $221M into MSNBC back in 1996, anything seems possible.

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