This Experiment Proves SEO Extends the Reach of a Corporate Blog
…talking real money.” As for the “how,” please read on about the actual experiment. The SEO Experiment in Our PR Agency Lab Mark Pinsent, managing director of our European operation,…
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Search Results for "experiment"
Search Results for "experiment"
Trump Thinks He’s the Hemingway of Twitter. This Experiment Suggests He Might Be Right.
The Hill, the beltway publication on politics and other sundry occurrences in D.C., was one of the first to report on then-candidate Trump’s comparison to Ernest Hemingway. Covering a Trump…
How Sundance Helped Me Realize Communications IS Art
… I want to zero in on one of Wendy’s points — the need to experiment. As a profession, we don’t experiment enough. It’s easy to blame the conservative nature…
Storytelling Alone Won’t Advance Business Communications
…quo can serve as a springboard into experimentation. Many tend to associate creativity with strategy, but I would argue the greatest opportunity for experimentation and creativity lies in the tactics….
Why SEO Is a Natural Fit for the PR Industry
…decline. Others have gone further proclaiming, “SEO is dead.” That hasn’t been our experience. The SEO Experiment in Our PR Agency Lab With the doomsayers as the backdrop, we…
Evolving The Blog In 2012
I said I would experiment in 2011, and experiment I did. Most experiments involved exploring media-like qualities like books reviews, interviews and reverse-engineering storytelling in the media. I think it’s…
Why PR Should Lead the Charge for Organic Search
…an experiment in 2010. Could we take our existing content on the Toyota recall and build a site with page 1 performance for organic search? The answer was a thought-provoking…
10 Ways Communicators Must Evolve: 4 Perspectives on 4 Communication Issues
…employees to post a comment on a blog without divine intervention, I’m not sure the Six Sigma police can solve the issue. 7) Experiment I recognize if you reside at…
The “F Word” in Storytelling and Business
…of practice!), and failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment….