Living with Language (and ...


One’s use of language can change EVERYTHING.

Words matter.

Which means your choice of words matters.

As Exhibit A, consider the seemingly innocuous email wherein the recipient misinterprets guidance as criticism.

Capitalizing on the radio voice of Matt Burrows, a member of our Silicon Valley team, we put together an animated video designed to amuse and expand your vocabulary with words like “zarf.”




Mr. Burrows spent five years honing his radio voice working for an AM news show. And yes, that’s his illustrated face looming over this post.

If we ever start a business unit focused on voice-overs, we know where to turn. Anyone who can riff on Creedence Clearwater Revival lyrics brings more to the table than just good pipes.

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