In Honor of Mother’s ...


Today is Mother’s Day.

We pay tribute to all the moms do.

My mom taught me the basics of interviewing, specifically what I came to term the where-what-who method of questioning:

Where you were last night?

What did you do?

Who were you with?

Fast forwarding to today, I’ve conducted well over 500 interviews. I love the discovery process, one of my favorite parts of the job. The probing and cajoling of a source to surface the good stuff always delivers a sense of achievement.

In honor of the big day, I’m dusting off an interview that makes my top-five list. But this particular interview did not involve a client. Instead, it’s my Mom occupying the hot seat (minus the single light bulb dangling from above).

I decided to put my Mom’s understanding of PR to the test a few years ago when I parachuted into Tucson for a visit. With my trusty videographer, my brother Jerry, and an iPhone, I interviewed my Mom.

Ever the consummate professional, I put nepotism to the side and peppered her with tough questions. At times she tried to dodge them, but I was relentless in extracting the truth.

Our budget didn’t allow for a sound engineer, so you’ll likely need to dial up the volume on your device.

Take a look.



Since starting my blog I’ve crafted over 1,000 posts. I think my Mom has read all of them. By her way of thinking, the blog is an extension of my youth: “You always liked telling stories.”

I’m thinking that’s not a compliment.

Happy Mother’s Day, Mom.

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