Everyone wants stronger #SEO and more qualified traffic coming to their digital properties.
Everyone agrees that backlinks play a huge role in achieving this objective.
But generating those backlinks can open the door to the murky world of link bazaars.
That’s why I shared a case study on natural link building earlier this week, bringing deeper definition to what it means to cultivate links in a natural or organic way.
The case study explains how a single post, this particular one on the Groupon CEO’s resignation letter, serves as the trigger in generating backlinks from a range of authoritative properties.
The question the post didn’t answer –
Did it work? Did the collective activities bring more qualified traffic to this blog?
While it’s still early days – penned the original storytelling post on March 2 – I have seen an uptick in traffic.
Taking one of the obvious search terms – [Andrew Mason resignation letter] – you can see that I show up on page 1 above Business Insider (take that, Henry Blodget).
One aspect that got my attention –
My second post cracks page 1 even though the first post delivers the greatest relevance to the search topic. As to why, the headlines tell the story:
In short, the second headline plays to the power of long tail search.