“Natural Link Building” for ...


Everyone wants stronger #SEO and more qualified traffic coming to their digital properties.

Everyone agrees that backlinks play a huge role in achieving this objective.

But generating those backlinks can open the door to the murky world of link bazaars.

That’s why I shared a case study on natural link building earlier this week, bringing deeper definition to what it means to cultivate links in a natural or organic way.

The case study explains how a single post, this particular one on the Groupon CEO’s resignation letter, serves as the trigger in generating backlinks from a range of authoritative properties.

The question the post didn’t answer –

Did it work? Did the collective activities bring more qualified traffic to this blog?

While it’s still early days – penned the original storytelling post on March 2 – I have seen an uptick in traffic.

Taking one of the obvious search terms – [Andrew Mason resignation letter] – you can see that I show up on page 1 above Business Insider (take that, Henry Blodget).

Andrew Mason resignation letter - Google results

Not bad.

One aspect that got my attention –

My second post cracks page 1 even though the first post delivers the greatest relevance to the search topic. As to why, the headlines tell the story:

In short, the second headline plays to the power of long tail search.


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  • Akash

    Natural link building depends on the knowledge of link builder. so I think an link builder have to gain his knowledge about the services that website is about before start linkj building of that website.

  • Seo company in Jaipur

    I totally agree with Akash, before start link building, read about the website’s services section.

  • Stephan

    I’m not sure exactly why but this site is loading extremely slow for me. Is anyone else having this problem or is it a issue on my end? I’ll check back later on and see
    if the problem still exists.

  • Tiana@seo services

    Natural link building is one of the essential part of SEO service. It’s only depends on the effectiveness of the link builder. If he can provide those link with an attractive way to his clients, it will be a great achievement for the link builder and his SEO service company.Because it’s help them for promoting their business.


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