The headline comes from a Canal+ video (brought to my attention by one of our vice presidents, John Radewagen).
Our protagonist in this story cheats death four times by his recollection in the space of 74 seconds:
- Cut-down tree
- Lumber mill blades
Of course, the real twist comes at the end when he shares the “story” with a straight face to the husband.
I’m not sure any of us can aspire to bring this type of drama to business stories — and if you can, your characters (executives) are probably a little too colorful — but it’s still fun to see how this story builds to the unexpected payoff.
Maybe we should try producing a product demo video in French with English subtitles.