Amy Tenderich highlighted her gonzo journalism style in the first half of the interview yesterday. What I particularly like about her blog is the eclectic mix of content shared with a conversational tone. As Amy puts it, her philosophy for attracting readers is simple -“Fresh content gets attention.” I ran the first part of the …more
Taking liberty with lyrics from a Rod Stewart song, “every blogger has a story.” By interviewing brilliant bloggers who don’t have Scoble-like notoriety, I hope to share what’s behind their distinctive voices and followings. I’ve run Q&As with Max Swisher, the 12-year-old who started Good Morning Geek, and Millie Garfield, who’s still going strong at …more
I’ve praised Intel’s communications efforts on this forum. Whether it’s humanizing the company through thought-leadership campaigns that transcend technology or the approach to Intel Free Press, the company does many things right on the comms front. That’s why the news release behind the company’s latest invention, a 3-D transistor, surprised me. It’s very un-Intel like. Filled …more
Given the journalistic hoopla triggered by Facebook’s PR campaign against Google, one would think national security is at stake. The Wall Street Journal ran the story on the B section cover above the fold with the headline: “Facebook Hired Firm to Target Google” Really? This constitutes a surprise worthy of 30-point type? Here’s a “news …more
The Agency welcomed Junko Yoshida, editor in chief of EE Times, to our “Lunch Bucket” series last week. While EE Times has always catered to the engineering community, how the media property serves this audience has changed. In short, it’s a two-pronged approach, offering free access to www.eetimes.com and a relatively new paid product called …more
Steve Farnsworth and I tag-teamed on discussing social media and storytelling at an IABC lunch last month. Thanks go to Meta Mehling for putting together the talk. It would be presumptuous of me to say a good time was had by all. But I can say both Steve and I enjoyed what proved to be a very interactive …more
Last week’s Lunch Bucket featured EE Times EIC Junko Yoshida. It was a terrific session with Junko sharing insights on the internal workings of the media property, her team, and the tech sector in general. I’ll post a write-up on Junko’s talk on Wednesday. In the meantime, thanks to the photography from Carlos Mangandy, here’s …more
Cracking The New York Times, The Washington Post or a like target with an op-ed is not for the squeamish. Your storytelling must be crisp, clever and ideally contrarian with a clear point of view (my high school English teacher would be pleased that I was paying attention to the alliteration lesson). And after articulating the issue, the close must answer the question, “So …more
Take a look at the following Associated Press article that appeared last week: SCE&G to donate to renewable energy program By: The Associated Press 04/25/11 6:08 PM South Carolina’s largest investor-owned utility says it will donate $1 for every Facebook “like” that the Palmetto Clean Energy organization gets through the end of the month. South …more
