There are thousands of tech blogs out there. Few are manned by a 12-year-old. But “Good Morning Geek” from Max Swisher isn’t a gimmick that challenges child labor laws. Max knows his stuff and has developed his own voice. If you watch the video and say “I could totally imagine this on dolby surround sound!,” …more
I continue to be surprised that more companies don’t include SlideShare as part of their “owned media” strategy. It’s an ideal storytelling medium, can cultivate the company’s personality, and establishes a digital touch point with viral potential. SlideShare recently aggregated analytics from its platform to formulate what it calls the Zeitgeist deck. SlideShare Zeitgeist 2010 . While …more
Updated post on succession planning to reflect the news that Apple’s Board accepted the resignation of Steve Jobs. A Fortune story back in 2008 was really the first major sign that Tim Cook was the frontrunner for the role. And that’s the way it played out.
I didn’t get a Christmas card from Roger Goodell, the NFL commish. It turns out his Monday open letter to NFL fans on the labor strife missed me as well. Fortunately, the letter was posted on NFL.com. Like John Madden explaining a fullback plunge over guard, I’m going to break down the storytelling in Roger’s …more
I’ve been thinking about this blog. Not “what is the meaning of life” type of thinking but what’s worked in the past, what hasn’t worked and how can I improve the product. As a result, I’ve spiraled into a few conclusions that I’m going to apply this year. First, let’s take a look at what’s not working. …more
Yesterday’s post highlighted half of my list of favorite posts from 2010. Here’s the second half of the list. 7) Aligning PR with Storytelling for the Happily Ever After We got the SlideShare religion this year. Using the medium, we walk the viewer through the power of storytelling techniques in building content for public relations. …more
It’s been a good year for Ishmael’s Corner. Readership is up and WordPress still doesn’t charge. No question, Steve Farnsworth’s invitation to participate in the #444PR forum (answer four questions over a four-week period) along with Paul Roberts and Todd Defren proved to be the biggest boost to bringing more folks to the site. Reflecting on the …more
My predictions for Silicon Valley in 2011 highlighted the bursting of the cupcake bubble. Yesterday, Kara’s Cupcakes showed up on our door step with a box of cupcakes and a note that read: Here is a little piece of the bubble before it bursts. Enjoy! How can one not be impressed with their sense of humor …more
I talked about the communications savvy from UPS earlier in the year. By applying storytelling techniques to a topic that typically falls under the dull category, UPS secured a feature in The Wall Street Journal entitled “UPS Thinks Outside the Box on Driving Training.” I am a sucker for puns. Lest you think this was a one-off success, check …more
