ishmaels corner

The Bursting of the ...


My predictions for Silicon Valley in 2011 highlighted the bursting of the cupcake bubble.

Yesterday, Kara’s Cupcakes showed up on our door step with a box of cupcakes and a note that read:

Here is a little piece of the bubble before it bursts. Enjoy!

How can one not be impressed with their sense of humor and ability to move on a dime at the grassroots level.

Thanks to the art direction and photography of my wife Heather, here are a few pre-bubble photos of the cupcakes.

Hoffman Cupcakes 1

Now, an aerial view.

Hoffman Cupcakes 2

And a tighter shot, again from above.

Hoffman Cupcakes 3

But there’s something deeper going on here.

The unexpected.

It’s not just storytelling that benefits from the unexpected.

The unexpected in life can inspire, amaze or simply prompt a smile.

Even the unexpected in a mundane form – taking the garbage cans to the curb on Wednesday night without being asked – can cause an unspoken “wow.”

I’m thinking a little more unexpected in the world would be a good thing.


  • Donna Maurillo

    If they’d been dropped off at MY house, they would not have lasted long enough to pose for a photo. However, they might have been included in my weekly food column. Or at least the crumbs…

  • Lou Hoffman

    It took considerable will power to transport the cupcakes from the office to my home … motivated by the fact that if I could complete this step the post would benefit from my wife’s photography skills.


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