By Mark Pinsent, Managing Director, Hoffman Europe In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. There’s no real sign of how quickly such industry events might return …more
By Shereen Masoud-Jointe, Account Executive (Europe) In arguably the most eclectic week of HA Jamz yet, the wide range of Hoffman’s music tastes really came through: 27. Stay Beautiful — Taylor Swift 28. Money Money Money — ABBA 29. 人间 — Faye Wong（王菲） 30. Reasons To Be Cheerful, Part 3 — Ian Dury …more
By Shereen Masoud-Jointe, Account Executive (Europe) From smooth, slow instrumentals to hip hop with contemporary socio-political commentary, this week’s playlist additions put us in touch with our feelings. 22. Feels So Good — Chuck Mangione 23. Walking In The Snow — Run The Jewels 24. Symphony No. 2 in D Major — Jean …more
The marketing behind novels tends to follow the same blueprint. If the author is famous, she or he goes on a book tour to read passages, sign books and kiss babies. If the author isn’t famous, the publisher does its best to set up a book tour to read passages and sign books. Minus the …more
By Shereen Masoud-Jointe, Account Executive (Europe) Music has kept humanity going through difficult times around the world, and this week was no exception. I present to you the next set of HA Jamz, chosen by our very own Hoffmanites: 17. Be Alright — Ariana Grande 18. Part II — Vivien Yap 19. Dove …more
Evan Spiegel, CEO of Snap, shared his thinking on social injustice and current events in what is more essay than email. This is what happens when a CEO says the hell with the corporate filters and legal reviews, I’m going to say what’s on my mind. The writing flows like that of a seasoned novelist, …more
Before jumping into the experiment, a few words on the big picture. After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm. Google used the Hummingbird …more
By Shereen Masoud-Jointe, Account Executive (Europe) The tunes continued rolling in this week with some sounds from around the world — including Hong Kong, South Korea, Japan, Lebanon, Canada, and even a rom-com soundtrack fave from the U.S. 12. 數字人生 — George Lam 13. I Say A Little Prayer — …more
By Mark Pinsent, Managing Director, Hoffman Europe As we all know, one of the immediate impacts of the global pandemic has been the inability to meet face-to-face in any size of group, however small. And given that a significant part of our business sector is centered on doing exactly that, we’ve seen a quick shift …more
