By Shereen Masoud-Jointe, Account Executive (Europe) With everyone from the office working remotely these days, it’s easy to feel disconnected. As a way to build camaraderie from afar — and enhance our musical repertoire while we’re at it — we’ve started to put together a “HA-Jamz” global playlist. Each day, a person from one of …more
A zillion college graduates are about to descend on civilization with shiny apples in hand. The demand versus supply equation doesn’t work in the graduate’s favor. And it’s even tougher this year. COVID-19 has swung a wrecking ball through the economy. Every day brings headlines about more layoffs in Corporate America. I haven’t seen the …more
Several of our account folks attended a training session conducted by Beryl Loeb and sponsored by the PR Council. The stage setting from the PR Council nails it: People are the single biggest asset of a PR firm, and the relationship between individuals and their managers is one of the most important drivers of professional …more
By Elisa Zallio, Account Executive, Hoffman Europe There’s no such thing as “too many books.” If there’s one bad habit I don’t mind my parents passing to me, it is book hoarding. As I write this blog, I have some 200 in my childhood home in Italy. Will I regret my collection when I …more
I’ve avoided clickbait for nearly nine years and 1,096 posts … until now. The headline for this post definitely qualifies as clickbait. You’re not going to find a video on Kim Kardashian dissing her mom. With that said, watching my mom share her unfiltered insights on the business of public relations does offer …more
People tend to underrate being nice. Some might even consider being nice is a sign of weakness. As the Brooklyn Dodgers manager Leo Durocher famously put it, “Nice guys finish last.” I don’t believe that was true in 1946, and I definitely don’t believe that’s true today. In today’s environment, when we cross paths with …more
I came across this video “Never Estimate the Power of a Great Story” back in 2009. Even knowing the ending, the humor still slaps you across the face. After a recent watch, I realized the video delivers a few pain-free lessons in business storytelling. . Sure, the protagonist manages to escape death several times — machine …more
Needless to say, COVID-19 has changed the way people live, work and play. The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. How can we as communications consultants help our clients adjust to this new normal and maximize interviews over the phone? These five …more
I will get to Clorox in a minute. Allow me to set the stage. President Trump set a new bar for weirdness (polite way of saying “stupidity”) during last Thursday’s White House briefing on the novel coronavirus suggesting people grab a mug of their favorite disinfectant to fight the pandemic. His words: “I see the …more
