“The Time to Repair the Roof is When the Sun is Shining.”
…their business pain points,” said Caroline Hsu, managing director, Asia Pacific. “With my experience from the client side, I have the insights to lead the team in taking an integrated…
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Now, Here’s a Media Relations Strategy You Don’t See Every Day
…reduces the number of questions asked at a press conference. Figuring six questions or so at the typical press conference with each question taking 30 seconds and the answers on…
Amazon, Berkshire Hathaway and JPMorgan Announcement Shows Healthy Regard for Executive Quotes
…through the following process in which a conscious effort is made to squeeze out any semblance of humanity. . Back to the Amazon-Berkshire Hathaway-JPMorgan news release, it’s worth taking…
Translating a Silicon Valley Culture in Japan
…a two-way conversation, which in turn strengthens the services we deliver to clients. To intensify the bonds among the staff, we started the tradition of taking an annual company trip,…
The Ethics of PR Consultancies in “Choosing” Clients
…Africa were taking over at the expense of education and jobs for blacks. They even came up with slogan for the campaign, “white monopoly capital.” The assignment led the firm…
How to Ask Tough Questions to Dig Out Storytelling Gold
…question how Arquette, a woman who has championed inclusivity in Hollywood, feels about taking a role that calls for a heavier actor when there are many women who already fit…
“Lou, You Know What Your Problem Is?”
…Sony’s in-house PR team. Taking the diplomatic path, I explained why we had decided to exit from the account with the overarching message being the wonderfully vague “not a good…
Lessons from Training on Becoming a People Manager
…and take the time to understand the concerns being brought to us by an employee. There was an exercise where we examined the difference of a manager taking the time…
What Happens When a PR Agency Chooses the “Wrong” Client?
…took a gig in South Africa to fan racial tensions around a narrative that whites in South Africa were taking over at the expense of education and jobs for blacks….