In the spirit of experimentation in communications, our London team has geeked out a podcast studio.
I made the guest list when I was in town last month — I’d like to think my title had nothing to do with this honor — to discuss storytelling and specifically our Periodic Table of Storytelling.
The photo of our podcast studio includes our European MD Mark Pinsent, the host of the show, and Patrizia Heun, who serves as producer, and me.
Everyone touts the wonders of storytelling: “Step into my tent and I’ll show you how this tonic called storytelling can cause bald men to grow hair.” Yet these same people conveniently fail to mention that storytelling by the classic definition calls for something to go wrong, some type of failure, and companies aren’t keen to proactively articulate their failures. I’ve never had a CEO sit down with me and ask “Well Lou, what’s gone wrong this quarter that we can leverage in our communications efforts?”
Our answer to this quandary is the Periodic Table of Storytelling — techniques that lift content and increase the entertainment quotient.
That’s what we kicked around, a few elements from this methodology.
Spoiler alert —
We did tackle the often misunderstood technique, “sausage making.”
Have a listen.