Reading that Paramount greenlighted the Frazier reboot with Kelsey Grammer for a second season reminded me of a product placement for the ages. As part of our Sony consumer electronics assignment at the time, we supported Aibo, a robotic dog. While I love B2B tech, periodically landing in consumer space delivers a nice change of …more
Father’s Day takes center stage on Sunday. I’ve decided to take the liberty of viewing Sunday as “Parent’s Day.” It’s difficult write about my dad without bringing the mom into the picture and vice versa; hence, this post on the two of them. With all the talk and political rancor flying around on immigrants, I …more
And those were some of the more “gentle” recent headlines. Let’s set the stage. Bethany Bongiorno and Imran Chaudhri saw an opportunity to rethink mobile computing, so they founded a company called Humane. They invented a lapel pin that would essentially become your AI-infused digital assistant. This vision and the founder’s Apple pedigree landed $100M …more
Ted Sarandos is co-CEO of Netflix. He’s the one greenlighting Stranger Things, The Queen’s Gambit and Bridgerton. He had better get the concepts of story construction. Does he? For the answer, we turn to his recent interview with the New York Times. Asked about how his interest in TV and movies came about, the 81-second …more
Today is Mother’s Day. We pay tribute to all the moms do. My mom taught me the basics of interviewing, specifically what I came to term the where-what-who method of questioning: Where you were last night? What did you do? Who were you with? Fast forwarding to today, I’ve conducted well over 500 interviews. I …more
Soon, the class of 2024 at universities across the country will be tossing their caps in the air. The days of cramming all night for a final have come to an end. Once the effect of too many White Claw mango beverages subsides, attention will turn to landing that illusive first job. This is a …more
We are increasingly executing campaigns that leverage owned media and paid owned media as well as earned media. Companies recognize that all three channels have a place in brand building. Plus, publications are willing to blur the line when it comes to journalism and sponsored content to increase the value of the paid stuff. Such …more
When people talk about improving global PR, the discussion typically gravitates toward infrastructure or titles. But these are supporting pieces. At the core, the most important factor in the success or failure of an international PR campaign comes down to mentality. Two basic questions go a long way toward revealing the presence of a global …more
All communication consultancies periodically encounter Procurement before contract sign-off and embarking on the fun stuff with a client. I am not a fan of Procurement. They always claim to be there to help the agency and make sure everyone — both the agency and the in-house PR department — enjoy a “happily ever after.” Yet, …more
