Visual storytelling demands a place in any organization’s business communications.
Photos, graphics, charticles – apparently, when it comes to fish, what happens in Vegas does not stay in Vegas – etc. all provide storytelling fodder.
Which brings me to the infographic.
You could make an argument that the infographic is the new black.
Beyond the visual appeal, infographics push companies to communicate at the industry level.
After assisting clients in creating infographics, we’ve created our own on storytelling.
Specifically, we contend there’s often a gap between the content developed by the PR function and the type of content needed by journalists, bloggers and other influencers.
Our infographic strives to capture this disconnect.
Please share your ping-pong additions as a posted comment.
If enough ideas come our way, we’ll create “The Return of Storytelling vs. Corporate Speak” (giving proper attribution to all contributors).
Note: More posts on infographics are captured below (powered by a human; i.e., me)
Comments
Infographic: Storytelling versus Corporate Speak | Marketing Technology Blog
[…] The Hoffman Agency has developed an infographic on Storytelling vs. Corporate Speak. You can also read more about storytelling techniques on Lou Hoffman’s blog, Ishmael’s Corner. […]
Kim Moeller
People vs Organization
PRESENTability · Infographic: Storytelling Vs. Corporate Speak
[…] Source: ishmaelscorner.com via Holycow! […]
Anny Yiu
SOLUTION TO THE CONFLICT BETWEEN THE GAP OF COMMUNICATION WITH CUSTOMERS’ REQUIRMENT WHICH THE ORGANIZATION PROVIDE INFORMATION TO PUBLIC. FANTASTIC IDEA !!!
Lou Hoffman
Appreciate the positive words Anny.
Here is a great visual to look at storytelling vs. Corporate Speak
[…] http://www.ishmaelscorner.com/2011/09/22/infographic-storytelling-vs-corporate-speak/ […]
Sue Beckingham
Fact vs Fiction
Lou Hoffman
Thanks Sue.
We’ve now got two (someone sent a duo via email).
Hopefully, some more are on the horizon.
Storytelling vs. corporate speak - This is Guillermo - This is Guillermo
[…] An infographic of The Hoffman Agency. […]
09.28.2011 • Storytelling - Wednesday Lunch Read(s)
[…] Storytelling Vs. Corporate Speak (infographic) […]
How Storytelling Compares to Corporate Speak | Marcelo Sapoznik Experto en Marcas
[…] Hoffman’s telling infographic has been making the rounds this week. In the blog post in which he introduced it, he writes: ‘… we contend there’s often a gap between the content developed by the PR […]
Infográfico: Storytelling vs Discurso Corporativo | fashion3blog
[…] Ishmael´s Corner Share this:TwitterFacebookLike this:LikeBe the first to like this […]
Infográfico: Storytelling vs Discurso Corporativo. | fashion3blog
[…] Ishmael´s Corner Share this:TwitterFacebookLike this:LikeBe the first to like this […]
Nicola Franklin
Dialogue vs Broadcasting
Tell A Story « Blessed be the Lord,
[…] Ishmael’s Corner […]
Infographic: Storytelling versus Corporate Speak | Marketing Technology BlogMarketing Technology Blog
[…] The Hoffman Agency has developed an infographic on Storytelling vs. Corporate Speak. You can also read more about storytelling techniques on Lou Hoffman’s blog, Ishmael’s Corner. […]
garylawis
your blog is an interesting one. It helps a lot.The communication should be two ways always so that the employs can also put their views and ask about their doubts.
For more information related to this please visit:
Effective Business Communication and
Speaklikeaceoapp.com
Storytelling vs. Corporate Speak (A Graphic) | Brandtelling
[…] Lou Hoffman’s blog at the Hoffman Agency for more comments here. About Arthur GermainArthur Germain, Principal & Chief Brandteller of Communication Strategy […]
@ArthurGermain
Fantastic visual.
Show vs Tell
Brandtelling
Lou Hoffman
Appreciate the contribution Arthur.
At some point, we’ll hit critical mass.
Barrett Rossie
Oh, let’s give this a try…
Community vs Customers
Serving vs Selling
News vs Rehash
Benefits vs Features
Fresh vs Predictable
Human vs Corporate
Talking vs Talking Points
I’m not sure any of these are good enough to make the graphic… but it was fun trying! Thanks for a good post, I’ll bookmark this!
Storytelling vs. Corporate Speak, as revealed by Lou Hoffman | The Marketing High Ground
[…] I ran across this wonderful blog post by Lou Hoffman. His infographic is a helpful reminder that we should all make 2012 the year of the customer and […]
8 Great Marketing Infographics To Inspire Your 2012 Objectives - CB Marketing
[…] 1.“Storytelling vs. Corporate Speak” – by Lou Hoffman 2.“Blueprint for the Perfect Blog Post” – by Brian Rice 3.“The Actions, Motivations and Influence of Brand Advocates” – by BzzAgent 4.“The Size of The Mobile Market“ – by iStrategy 5.“The Noob Guide To Online Marketing” – by Unbounce 6.“The Content Grid version 2” – by Eloqua 7.“The Modern Marketer” by Hubspot 8.“Inbound Marketing vs Outbound Marketing: The Dawn of Marketing You Won’t Hate“ – by Voltier Digital /*@cc_on @*/ /*@if (@_win32) document.write(“”); var script = document.getElementById(‘__ie_onload’); script.onreadystatechange = function() { if (this.readyState == ‘complete’) {} }; /*@end @*/ if (document.addEventListener) {} © 2012 CB Marketing, All rights reserved | site by baby-e | Log in var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”); document.write(unescape(“%3Cscript src='” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”)); try { var pageTracker = _gat._getTracker(“UA-5810474-15”); pageTracker._trackPageview(); } catch(err) {} […]
A picture is worth a 1000 words. Check this out! Infographics I like | ASKEDGE
[…] “Storytelling vs. Corporate Speak” – by Lou Hoffman “Blueprint for the Perfect Blog Post” – by Brian Rice “The Actions, Motivations and Influence of Brand Advocates” – by BzzAgent “The Size of The Mobile Market“ – by iStrategy “The Noob Guide To Online Marketing” – by Unbounce “The Content Grid version 2” – by Eloqua “The Modern Marketer” by Hubspot “Inbound Marketing vs Outbound Marketing: The Dawn of Marketing You Won’t Hate“ – by Voltier Digital […]
Storytelling vs. Corporate Speak [Infographic] « All About Infographic
[…] hardwired to think in story terms by birth. The Hoffman Agency has developed an infographic on “Storytelling vs. Corporate Speak” depicting the differences between each using only […]
Stop Selling & Start Storytelling
[…] Article Sources: “What Can Content Marketing do for Your Business,” Drew McLellan, Drew’s Marketing Minutes, May 2012. “Storytelling is the Future of the Web,” Christopher Butler, Newfangled Web Developers, June 2010. “5 Things Marketers Can Learn From Stories,” Jim Signorelli, Marketing Daily, June 2012. Infographic by the Hoffman Agency via Ishmael’s Corner […]
Storytelling Vs. Corporate Speak « marketingtalesfromthetrenches
[…] on http://www.ishmaelscorner.com GA_googleAddAttr(“AdOpt”, “1”); GA_googleAddAttr(“Origin”, “other”); GA_googleAddAttr(“theme_bg”, […]
Storytelling and PR | Spark
[…] This infographic on Storytelling versus Corporate Speak was made by Lou Hoffman from The Hoffman Agency, a US IT PR firm. He published this in Seotember 2011 on his great blog Ishmael’s Corner. […]
Storytelling Vs. Corporate Speak » CM2 Marketing
[…] See on http://www.ishmaelscorner.com […]
Sanne
My try:
Engage vs. Inform
hoffman
That’s a good one.
Thanks.
Betawerke – digitale Strategien Storytelling Techniques For Effective Business Communications » Betawerke - digitale Strategien
[…] Vs. Corporate Speak via ishmaelscorner.com in Commerce, Infographic, Marketing • written by Tappen • published on 6. Oktober 2012 […]
How to be a Thought Leader
[…] passion and knowledge for a subject, one naturally begins to create. We create SlideShare decks and infographics about storytelling not because we have to, but because we want to share our passion with the […]
Storytelling vs corporte speak | Videos y Salud
[…] Vía Ishmael Corner´s […]
What's the difference between storytelling and corporate speak? | Y'all Connect
[…] public relations group the Hoffman Agency put together this infographic delineating the virtues of storytelling vs. the vices of corporate […]
Visual Storytelling: It’s the Newest Name in the PR Game
[…] Of course, showy visuals won’t make up for a lack of a story – and pairing the wrong visual could do more harm than good. You don’t create an infographic just for the sake of having one, but because it adds something to the story you’re trying to tell. But when done correctly, visual storytelling can reap rewards. […]
Utilize Storytelling as an Effective Tactic for Technology Marketing - Simplexity - Intelligent Systems Marketing Made Simple
[…] Lou Hoffman’s Infographic: Storytelling vs. Corporate Speak […]
The Reading List: The Power of Email Newsletters and More | Narrative Transport
[…] 5. Infographic: Storytelling Vs. Corporate Speak […]
Alex
The image is broken, as far as what I can tell… Could you repost or send it?
Amy
Ditto Alex. Please repair/repost.
hoffman
Sorry about that. We’ll fix this on Monday.
hoffman
Done
Lorenzo
Hey, the image looks broken. Could you take a look?
Thanks!
Lou Hoffman
Sorry for the tardy response. We’re on it (must have dissipated when we flipped the switch on the new design).
50+ Inspiring Blogs For Better Business Storytelling
[…] Hoffman explores storytelling through a business prism. One of his most popular articles is about ‘Storytelling vs Corporate Speak’. It shares the key differences between the two where storytelling is more customer centric while […]
Storytelling – Werden Sie persönlich! – Wissenskurator
[…] Diese Infografik zeigt Ihnen, wie sich erfolgreiches Storytelling von herkömmlicher Marketingsprache unterscheidet (Quelle: http://www.ishmaelscorner.com) […]
Michael
Hi, as my pingback does not seem to work, I just wanted to let you know, that I wrote an artice on my blog containing your brilliant infographic. http://michaelsinnhuber.com/storytelling-gegen-unternehmenssprache-infografik/
Thanks for sharing!
Lou Hoffman
Hi Michael, I appreciate the note. Glad you enjoyed the infographic.
3 Visual Ways to Spice up Your Company Story - Chicken Rice for the Soul
[…] B2B companies, I am no stranger to the task of taking dry marketing jargon — or as we call it, corporate speak — and transforming it into an intriguing, human story that might actually interest […]
Infografía: Storytelling vs lenguaje corporativo
[…] Fuente: Infographic: Storytelling Vs. Corporate Speak […]
Emily
Storytelling is essential in creating a brand voice. Corporate jargon doesn’t always translate to customers, but knowing how to tell a relatable story to your customers is important! Check out my thoughts here: http://www.photonicpr.com/brand-storytelling/
Storytelling: an internal comms weapon for success | Interact software
[…] (Source: Ishmael’s Corner) […]
#115 / Un trimestru cu 5,7% creștere; tehnologia în 2050; cel mai tânăr șef de stat de la Napoleon încoace & ce ne facem cu oamenii pe care adevărul nu-i interesează? - Cei care schimbă jocul
[…] și rețetele pe care le aplicăm disciplinat (și-apoi nu înțelegem de ce nu ne iese); despre “corporatespeak vs. storytelling”; despre autenticitate; despre ce-i aia o poveste de forță și ce-i aia o poveste drăgălașă, […]
Lance
Thanks for the excellent information and sharing.