We are in the throes of bulldozing our website and creating a new site that brings us into the 21st century. I suppose it’s a little like what happens when you buy a car, and all of a sudden you notice that the make and model seem to be everywhere. I’m now noticing copywriting that …more
Companies consider brainstorming a magical alchemy, especially if the business puts a premium on creativity. That’s certainly the case in a communications consultancy; not so much if you’re an accounting firm that depends on the rigor of process. The words “let’s brainstorm” bring multiple people together with the singular quest to find a better way. …more
What is wrong with this country? What sensible human being thinks it’s OK to put what’s essentially a machine gun in the hands of private citizens? The tragedies keep coming with the latest mass shootings Uvalde, Texas, and Buffalo, N.Y. Here’s the problem. These events serve as a form of smelling salts, helping politicians come …more
You might have seen the news earlier this month that we promoted Maureen Tseng to oversee our Southeast Asia operation from our hub in Singapore. We hired our first employee in Asia on April 17, 1997. That person was Maureen. The photo above depicts her and our Singapore team during the early days when we …more
By Laura Naland, Senior Account Manager I’ve just spent 29 days in Japan. Yes, you heard that right — the country that thousands of people across the globe are waiting to enter for vacation. The country that has basically shut its borders ever since COVID first started 2 years back and continues to be incredibly …more
The internet has commoditized news announcements, particularly product news from B2B tech companies. This isn’t to say that journalists will never write about a new SaaS offering, a denser storage product, etc., but the why-should-I-care bar sits in the stratosphere. I was reminded of this when our European MD Mark Pinsent scooted the OOO message …more
Today is Mother’s Day. We pay tribute to all the moms do. My mom taught me the basics of interviewing, specifically what I came to term the where-what-who method of questioning: Where you were last night? What did you do? Who were you with? Fast forwarding to today, I’ve conducted well over 500 interviews. I …more
In a few weeks, the Spring class of 2022 at universities across the country will be tossing their (virtual) caps in the air. The days of cramming all night for a final have come to an end. Once the effect of too many White Claw mango beverages subsides, attention will turn to landing that illusive …more
By Chris Owen, Director, Hoffman Europe Before I go on, I need to be clear: this is *not* a snarky whingey post. Despite the theme and the title, I’m going to make this as constructive as possible. Here’s the thing. I recently posted a promoted job ad for a Senior Account Manager / Account Director …more
