If any organization should nail the fundamentals of SEO, it’s Google. After all, Google wrote the rules behind online search and holds the keys to the algorithm. It’s a little like knowing the words for a spelling bee before the spelling bee takes place. Sure, it still takes knowledge to win it, but the …more
I moved to Silicon Valley during the summer of 1981. I had no clue that IBM would introduce the personal computer a few weeks later and the microprocessor was on its way to rock-star status. Rewinding the tape to the early days, I’ve created a name game that pulls from all aspects of the …more
I’ve explored how non-designers in the communications business can get the visual storytelling religion. While the vast majority of PR folks struggle to bring a visual dimension to communications, there’s a design technique that plays to our strength. What I call “word visuals” come in three flavors: Clever words that stand on their own: The …more
I respect people who can keep the scent of the trail. Fellow storytelling evangelist Brad Marley approached me back in April 2019 to answer a handful of questions on my second-favorite topic. The plot took some twists and turns (naturally), but I answered Brad’s questions a couple of months ago. For those who don’t subscribe …more
Kevin Kelly, one of the founders of WIRED, turned 70 earlier this year, prompting the post “103 Bits of Advice I Wish I Had Known.” I’m glad I read to the end because advice #103 was the one that landed. “The chief prevention against getting old is to remain astonished.” Between the recent Supreme Court …more
Going back to the Trump administration, TikTok has been in the government’s cross hairs for data privacy issues. The government views user data saved outside the U.S. as a security risk. Rather than distribute a news release or talk to journalists on recent actions to address the issue, TikTok has controlled the narrative by issuing …more
By Andree Latibeaudiere, Account Director, Hoffman Europe . . We value our relationship with the University of Oregon. More than hire U of O grads, we strive to do our part to give students a window into a PR career as well as working at a consultancy. This can take various forms. We participated in …more
I decided to republish this post from a couple years age when our younger son Elliot got married. While today is Father’s Day, not “Parent’s Day,” I still seems to fit the scene. Here goes … Let’s start with the marriage of Marv and Ruth Hoffman. The photo above shows my parents on their wedding …more
We are in the throes of bulldozing our website and creating a new site that brings us into the 21st century. I suppose it’s a little like what happens when you buy a car, and all of a sudden you notice that the make and model seem to be everywhere. I’m now noticing copywriting that …more
