Being the optimistic type, I would describe most company videos as dreadful.
Consider what happens when you go to an event, meet a new person and that person launches into a soliloquy of “me, me, and in case you missed it, here’s more about me.” Right. You walk away. Why would a company video be any different? Yet, most company videos do exactly that, numbing the senses with superlative after superlative.
This was on my mind when we embarked on creating a video on our 20-year journey in Asia. When you’re in the business of communications, there’s extra pressure to shape your own communications with the same tenets espoused to clients.
I think we do this.
The video tells back stories — our Asia Pacific MD in a taxi in Tokyo with Larry Page from Google with a Wall Street Journal reporter running after the taxi with one last question — that frame our style and philosophies.
The visual elements feathered into the interviews show that we don’t take ourselves too seriously.
I believe we kept the bragging at less than 35 seconds.
And thanks to my parents, a touch levity closes the storytelling.
Here’s the video (and hoping I’m not the cobber’s kid missing a shoe).