Every once in a while I’ll get an email or comment from someone calling me out for passing myself off as a storyteller.
I’m not a storyteller.
My passion lies as a student of storytelling and applying the techniques that underpin storytelling in business communications.
There’s a huge difference between the two.
For example, a few weeks ago I went to one of my digital tools, Open Site Explorer (captures data on backlinks), which was down due to technical difficulties.
I loved the way the company, SEOMOZ, handled this mishap with a touch of levity.
Not quite what one expects to find when a site is down.
Fun with language.
Sign off with the personal name Roger.
The application of storytelling techniques can come in the form of a single vignette like the one from SEOMOZ as opposed to a classic storytelling arch.
The investigative reporting side of me wanted to know who is this chap Roger.
Here’s the Twitter exchange.
I’m detecting a theme.