“Storytelling Techniques” Aren’t Quite ...


Every once in a while I’ll get an email or comment from someone calling me out for passing myself off as a storyteller.

They’re right.

I’m not a storyteller.

My passion lies as a student of storytelling and applying the techniques that underpin storytelling in business communications.

There’s a huge difference between the two.

For example, a few weeks ago I went to one of my digital tools, Open Site Explorer (captures data on backlinks), which was down due to technical difficulties.

I loved the way the company, SEOMOZ, handled this mishap with a touch of levity.

business storytelling public relations SEOMOZ image

Not quite what one expects to find when a site is down.


Fun with language.

Sign off with the personal name Roger.

The application of storytelling techniques can come in the form of a single vignette like the one from SEOMOZ as opposed to a classic storytelling arch.

The investigative reporting side of me wanted to know who is this chap Roger.

Here’s the Twitter exchange.

business storytelling public relations Twitter exchange with SEOMOZ

Meet Roger.

business storytelling public relations SEOMOZ Roger mascot

I’m detecting a theme.

Leave a Reply