Storytelling vs Corporate Speak ...


In this corner we have those who have embraced storytelling with the fervor of foodies waiting in line at Salt & Straw for a scoop of the Freckled Woodblock Chocolate.

In the opposing corner, we have the suits who find phrases such as “We’re pleased to announce” and “a leading innovator in sequencing code for FPGA chips” carry a poetic cadence. Right, they’re the same people whose assistants wipe their brows with a hankie. It’s hard work being dull.

Who wins?

To help with your evaluation, we’ve put together this infographic, Storytelling vs Corporate Speak.”


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If you were one of the few dropping by the neighborhood in the early days of the blog, the infographic might trigger a feeling of déjà vu. It’s not your imagination. We designed the first version of “Storytelling vs Corporate Speak” in 2011.

To celebrate the 10-year anniversary of the blog, we dusted off the old artwork, added new modules, refreshed the design, and voilà — a French theme seems to be surfacing — a new infographic.

Note: Other posts crafted in the spirit of the blog’s 10-year run include:


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