The headline is our attempt at inserting incongruence into the story. As you would suspect, PR agencies typically don’t use advertising as part of the marketing mix. When they do, the creative often lacks inspiration (to put it kindly). I’d like to think we’re an exception to the rule. Which brings me to our initiative …more
I don’t smoke. My one and only experience with cigarettes was sneaking some coins into a vending machine when I around 14 to buy a pack of Marlboros. I don’t think I got past the first puff before I concluded coughing wasn’t fun. Still, the professional side of me has paid attention to Juul’s communications …more
I know I said advertising gets narrative but this falls under the extreme category. Cruising through the May 1916 edition of Popular Mechanics, I came across the ad headline: One Hint From These Men May Be the Turning Point in your Life! Lest you feel a “carny” come-on, the copy strives to establish credibility from …more
