Most companies want to be known as innovative. To bastardize the Wallace Simpson line, “you can never be too rich, too thin or too innovative.” The problem is those same companies often depend on adjectives to tout their breakthroughs. The Wall Street Journal challenged the use of the “i” word over ten years ago: “Businesses …more
We live in a world that correlates speed with business success. Often, it’s not about inventing the best solution. It’s about getting there first and then fending off competitors parallel to trying to get the product right. But building a brand is not a transaction or a campaign. It requires time. Those same fast-twitch muscles …more
Failure. Point to a movie or a book that captivates, and I’ll show you failure. Shrek. Absolutely. Something more high-brow, like the best-selling novel “A Little Life.” Again, failure underpins the story. For it’s the failure — something going horribly awry, the more pain the better — that creates the tension in a story. As …more
Business Wire captured its top 20 news releases of 2011 in terms of views. On average, each news release garnered 63K views. More proof that every company has the potential, doesn’t happen automatically, to be a media company. When it comes to applying storytelling techniques to communications and driving popularity, what can we learn from the top …more
