July 10, 2008 marks the day I published the first post on Ishmael’s Corner (below). Dusting off the post, I assumed my first attempt would come across as pompous or worse. Actually, it’s OK. Not great. Not a Pulitzer Price winner. But it does a decent job in explaining the blog’s aspirations. Keep in …more
The headline is our attempt at inserting incongruence into the story. As you would suspect, PR agencies typically don’t use advertising as part of the marketing mix. When they do, the creative often lacks inspiration (to put it kindly). I’d like to think we’re an exception to the rule. Which brings me to our initiative …more
By Haley Dowell, Account Coordinator In PR, storytelling is the foundation of everything we do. Not only is every story unique, but the methods in which each one is told vary greatly. A creative narrative for one B2B technology company looks completely different from the ideal story for another, although the end goal is …more
There’s nothing like contrast to accentuate the telling of a story. In our “art of storytelling” training I like to discuss the difference between “what was” and “what is.” The greater the delta between these two points the greater the drama in the story. There’s a terrific example of contrast in Monday’s USA Today profile on Teresa …more
Businesspeople tend to associate storytelling with fiction. Yet, the same elements that make a book such as “Moby Dick” a compelling read — good versus evil, care for the characters, humor, etc. — have a place in the business world. Whether it’s a potential customer evaluating your product or a journalist probing your latest news, communicating information …more
