I wrote about Zappos using levity as the killer app in its communications a few years ago. Before going further, it’s worth noting that levity has a lower bar than humor. We’re not trying to channel Jon Stewart or Conan O’Brian. Levity delivers a smile, a grin (bigger smile) or, at its best, a low-decibel …more
What does a shovel have to do with storytelling? Everything. Many of our clients come from the B2B tech world where hearts race from inventing a way to increase the spin-torque efficiency of a memory device. While these types of stories hold great importance to the people who use a given technology, they typically aren’t …more
By Jaime Hamilton, Account Coordinator For EE Times, the days of thinking small are over. Marked by an October 1 relaunch, the publication embarked down a new path that combines an aesthetic upgrade with fortified substance — all-encompassed by a new mantra: Think Big. “We, as editors, were trained to think small as our …more
When I started this blog almost 10 years ago, it was to be an industry resource, to offer perspectives on issues that those in the business of communications care about. Toward this end, I’ve made a conscious effort to avoid writing about the Agency. At last count, fewer than 10 percent of the posts addressed …more
Virtually every national and global company desires coverage in the business media. For B2B players, this quest presents an additional hurdle in shaping a story that the average Joe will understand, much less care about. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish. Often, …more
The heck with big data, analytics and science. Subjectivity rules in selecting the top 10 posts from the first half of the year. Tuesday’s post captured half of the list. Here’s the second half. 6. Media Squeeze — and Watermelon Explosion — Described by the NY Times Presents an Opportunity for PR The New York Times …more
Every company website features an “About Us” section. Sometimes, it goes by a different name. Our Story. Corporate Overview. Company Info. Etc. Nomenclature aside, all strive to give the visitor a look inside the company, explaining its business, its values and what makes it tick. Naturally, it hopes to make a positive impression. Better yet, …more
