I wrote a couple weeks ago about how word choice can lift a narrative. Forget the classic story arc for a moment. Even one word or phrase can warm up the copy or jar the reader with a bolt of incongruence. But nothing tests the ability to harmonize words in tight quarters like …more
I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. Here’s the rest of the list. Why PR Should Lead the Charge for Organic Search: The experiment …more
After 600+ posts, I feel that I’ve honed my voice. Of course, that doesn’t mean that every post hits the mark (or even gets horse-shoe close). Still, I’ve strived to apply the same counsel we share with clients: Offer fresh takes that help those in communications. As far as what constitutes the “best,” it’s a …more
