Tag: best storytelling infographic

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A Search for the Best Hotel Door Hangers in the World

I wrote a couple weeks ago about how word choice can lift a narrative. Forget the classic story arc for a moment. Even one word or phrase can warm up the copy or jar the reader with a bolt of incongruence.     But nothing tests the ability to harmonize words in tight quarters like …more

Storytelling vs Corporate Speak (Infographic)

In this corner we have those who have embraced storytelling with the fervor of foodies waiting in line at Salt & Straw for a scoop of the Freckled Woodblock Chocolate. In the opposing corner, we have the suits who find phrases such as “We’re pleased to announce” and “a leading innovator in sequencing code for …more