Writing feeds my soul, so producing 1,000 blog posts on public relations, storytelling and everything in between hasn’t exactly been combat duty. Still, there’s something about a round number with three zeroes that causes one to pause, to consider what went into this corporate blogging journey. Even though the destination was unknown, my anxiety was …more
Google is once again in the news for a decision on China. According to the news report, Google is considering a move to re-enter the China market, this time with a search engine that capitulates to government authorities. With that as the backdrop, I thought it was worth dusting off a post from a few …more
After eight years and 893 posts, I figure there’s enough data to highlight the most viewed posts of all time with a straight face. It’s fitting that half of the posts from the top 10 do not fall squarely under the storytelling umbrella. While storytelling in business communications serves as the basis of the blog, …more
I’m not a fan of the phrase “be authentic.” It sounds too clinical. Can’t we just say “be yourself.” That’s exactly how Millie Garfield approaches her blog, which has served the 85-year-old blogger well. Millie was kind enough to talk with me about her writing. I published the first half of the interview yesterday; here’s …more
Spend 10 minutes cruising the Net on what makes for a winning blog and you’ll find the same advice repeated again and again. Develop a distinctive voice. Share personal experiences. Communicate a point of view. And, of course, the mantra of the digirati: Be authentic. If you want to see these theories put into practice, …more
Technorati lists over 24,000 tech blogs. I think I’m on safe ground in saying that only a few were started by 10-year-olds. Now at the seasoned age of 12, Max Swisher sat down with me at Great Bear Coffee in Los Gatos for an on-the-record discussion of his blog, “Good Morning Geek.” I published the …more
Blogging shares a similarity with golf. A zillion people enjoy the activity, but only a chosen few make money at it. This point recently got hammered home when I stumbled across an ad on Craigslist recruiting bloggers for Intuit’s small-biz property. Intuit pays 100 bucks per post. I already knew it’s the rare blogger who can quit his or her …more
Blogging is the new black at corporations. Everyone is doing it. And it’s not just large companies that fall under the technology umbrella. Want to know what’s on the mind of Bill Marriott and the “wacky” world of hotels – latest post titled “Honesty Is The Best Policy” – no problem. It makes sense. After …more
I’ve noticed a spike of recent attention devoted to building relationships with bloggers. One of the better ones came from Gini Dietrich and her interview with Mickie Kennedy from eReleases. With this in mind, I’ve dusted off a previous post that addresses this very topic: Robert Scoble, the poster child for escaping corporate cubedom for the virtual pulpit, penned a post titled …more
