Amy Tenderich highlighted her gonzo journalism style in the first half of the interview yesterday. What I particularly like about her blog is the eclectic mix of content shared with a conversational tone. As Amy puts it, her philosophy for attracting readers is simple -“Fresh content gets attention.” I ran the first part of the …more
I’m not a fan of the phrase “be authentic.” It sounds too clinical. Can’t we just say “be yourself.” That’s exactly how Millie Garfield approaches her blog, which has served the 85-year-old blogger well. Millie was kind enough to talk with me about her writing. I published the first half of the interview yesterday; here’s …more
We’re working with one particular client which targets an older demographic. They were convinced the “older crowd” does not participate in social media. Just for the heck of it, we took five current customers and plugged their names into LinkedIn. It turns out four of the five had LinkedIn profiles and two of them also …more
Before addressing the topic at hand, a little bit of background. During the final installment of my interview with Steve Farnsworth on corporate blogging, Paul Roberts weighed in with some good questions. This triggered the clever idea on Steve’s part to engage others as well as himself in answering these questions, one per week over …more
