Since my maiden voyage to China in 1999, I’ve made 20 or so trips to the country. I learn new things every time. To call “PR in China” complex is like saying Donald Trump enjoys attention. While the words are accurate, they don’t quite capture the essence of the situation. That’s why we teamed with …more
Yesterday in Beijing that question was at the heart of a roundtable we participated in involving Campaign Asia and the BBC. The very insights that Campaign Asia’s Jason Wincuinas offered on the topic in last week’s Q&A framed a lively discussion. As part of our preparation for the roundtable, we turned to the Forbes Global 2000, sifting …more
Teaming with the BBC and Campaign Asia, we’re participating in a roundtable in Beijing next Monday (8/18) that takes on the topic of Chinese companies building global brands. Jason Wincuinas, managing editor of Campaign Asia-Pacific will “referee” the session. As a prelude to the big event, we flipped roles with me peppering Jason with questions. Here’s the …more
I made a trek to China last month. After 20+ trips to China since my first adventure in 1998, you would think they would feel humdrum by now. That couldn’t be further than the truth. My senses still automatically jolt to high alert the minute I step off the plane. Inevitably, I will see something …more
