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Yesterday in Beijing that question was at the heart of a roundtable we participated in involving Campaign Asia and the BBC.

The very insights that Campaign Asia’s Jason Wincuinas offered on the topic in last week’s Q&A framed a lively discussion.

As part of our preparation for the roundtable, we turned to the Forbes Global 2000, sifting through data on the ten largest Chinese state owned enterprises (SOEs), the ten largest non-SOEs, and the ten largest U.S. companies.

While these companies represent only one piece of a complex puzzle, researching them still proved a revealing exercise. Tallying up the sheer amount of revenue derived from overseas markets for each of the three categories, the U.S. dominates to such an extent that you can’t even call it a race.

But don’t underestimate the quest by China Inc. to build brands on a global stage. This is a marathon, not a sprint, and extracting the growth rates from each category over the past five years, a different story emerges.

Taking a page from our own counsel on visual storytelling, we put together the infographic below called “China vs the U.S., The Race for Global Revenue.”

 

 Hoffman Infographic - China vs the U.S., The Race for Global Revenue

Embed this Infographic on Your Site:

 <div align="center"><a href=" http://www.ishmaelscorner.com/2014/08/15/whats-the-story-with-chinese-companies-and-their-global-aspirations/”title=” What’s the Story with Chinese Companies and Their Global Aspirations?"><img src=" http://hawebpage-wpengine.netdna-ssl.com/wp-content/uploads/2014/08/Hoffman_infographic_full_081514_F.jpg?utm_source=infographic&utm_medium=main&utm_campaign=infographic" alt=" Hoffman Infographic - China vs the U.S., The Race for Global Revenue" style="border:none;" /></a><br /> <small>The Hoffman Agency is a public relations firm that emphasizes storytelling in <a href="http://www.hoffman.com">business communication</a></small>.</div>

If you’d like to use the infographic minus the supporting data, here’s a second version.

 

 Hoffman Infographic - China vs the U.S., The Race for Global Revenue

Embed this Infographic on Your Site:

 <div align="center"><a href=" http://www.ishmaelscorner.com/2014/08/15/whats-the-story-with-chinese-companies-and-their-global-aspirations/”title=” What’s the Story with Chinese Companies and Their Global Aspirations?"><img src=" http://hawebpage-wpengine.netdna-ssl.com/wp-content/uploads/2014/08/Hoffman_infographic_short_081514_F.jpg?utm_source=infographic&utm_medium=main&utm_campaign=infographic" alt=" Hoffman Infographic - China vs the U.S., The Race for Global Revenue" style="border:none;" /></a><br /> <small>The Hoffman Agency is a public relations firm that emphasizes storytelling in <a href="http://www.hoffman.com">business communication</a></small>.</div>

Finally, thank you Campaign Asia and the BBC for including us in the roundtable.

No doubt this race will take many twists and turns and perhaps “wipeouts” in the years to come.


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