Tag: Burghardt Tenderich

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A “Life is Better Than Fiction” Communications from Silicon Valley

I’ve lamented the lack of storytelling in job descriptions, with everyone seemingly depending on the same HR 101 handbook. I’ve also showcased killer job descriptions like this one from Medium. Now comes a job description on LinkedIn like none other (h/t to Burghardt Tenderich for the flag). The creator was determined to leave nothing to …more

Transmedia Branding E-book from USC Professor Delivers Excellent Primer

“Branding is in a state of disruption and re-invention. Recent advances in Internet and consumer technologies have put professional branding tools in the hands of consumers. Everyday people – as individuals and as communities – are appropriating, remixing and recirculating brand icons beyond the control of those who have historically shepherded the brand.” So states …more